Proud Partner of
Love Tomorrow
Get your tickets
Hybrid agencyHybrid agency
EN
NL

The performance agency reinvented.
And it was about time.

Hybrid is exactly what the name says: a hybrid solution combining in-house teamwork with the power of external specialists.

Why?
Because digital marketing is becoming increasingly technical and complex, while at the same time more important for your business results.
Because it is getting harder to put together a team with the right specialists and keep their knowledge up to date.
Because the classic agency or freelance model in today’s landscape brings too little sustainable added value.

From revenue model to win-win model

For most classic agencies, digital marketing is a revenue model based on execution: they run your marketing campaigns, and you pay them for it. Usually at an hourly rate, sometimes at a fixed fee. Nothing wrong with that per se. Only… your own marketing organization (and the knowledge you have in-house) does not grow from it.

At Hybrid we believe that you can only really move forward by switching to a win-win model, where collaboration, transparency, and knowledge sharing are central. We do not see ourselves as an external agency, but as an extension of your team. Our experts work side by side with your internal people to deliver the perfect mix of strategy, technology, and data analysis.

From cost center to growth engine

Too many companies still see marketing as a cost center instead of a strategic investment. Of course, a high ROAS is important, but marketing should do more than deliver only short-term profit.

We help companies build marketing in a sustainable way, so that you:
🚀 Make your own team smarter and more efficient, with our specialists as an extension of your team.
📈 Continuously grow, thanks to real-time data-driven optimizations.
💡 Get more impact out of your budget by optimally combining technology and strategy.

In short, we transform your marketing organization so that it not only performs, but is also future proof.

This is what our clients say about us
Ons model voor een performante digitale marketing set-up

From execution partner to HR partner

The growing gap between supply and demand of data-driven, digital marketing talent called for a fundamental change. That’s why we transformed from a classic execution agency into a future-oriented HR platform.

We recruit ambitious marketers and train them in our Hybrid Academy to become T-shaped specialists who not only excel in their field, but also proactively contribute to knowledge sharing and growth. Starters and experienced professionals develop into result-driven team players who are more than just an external supplier. They become an integral part of our clients’ teams.

Discover our HR approach

Together with our clients, we fully engage in the ‘War for Talent’ and build a resilient marketing organization, where talent is no longer a bottleneck but the engine for sustainable performance. That is the only path to lasting success.

How can you work with us?

Clear agreements form the basis for a successful collaboration. That’s why we start from the very first introduction with clear formulas that leave no room for misunderstandings. Our Team-as-a-Service approach is fully customized and tailored to your needs and goals. We can act as a sparring partner, strengthen your team with additional skills or capacity, or co-build your strategic direction.

Everything depends on your objectives and available resources. A thorough audit and analysis helps us understand your company, approach, goals, and team, so we can align the collaboration accordingly.

Discover what your ideal marketing organization could look like.
Hybrid

What does such a partnership look like?

Optimizing your marketing ROI with Hybrid for the future? That means stepping into a five-stage rocket towards sustainable growth. A rocket that most of our clients are happy to stay on board with for a long time!

1. Audit

We always start with an extensive analysis of your current situation. ‘As is’ vs ‘as should’. A risk-free introduction with concrete output.

2. Tailor-made plan

We work out a customized action plan. From quick wins to long-term, fully created based on your objectives and needs.

3. Tailor-made team

A tailor-made team gets to work with a monthly package of work hours, in line with your budgetary possibilities and goals.

4. Continuous optimization

Thanks to a real-time dashboard, periodic meetings, and collaboration sessions, you are always up to date on activity and results.

5. Shaping and scaling

Together we shape your strategy, execution, and organization, scale up where possible in function of results and returns, and continue building a sustainable setup.

Concretely

Creating added value… that’s what it’s all about for us. And then naturally growing closer together.
But what kind of investment are we talking about?

Digital marketing audit

We audit and challenge your current strategy, execution, and organization. In addition to quick wins, we also provide long-term advice that your internal team or partners can immediately put into practice. A risk-free, one-time investment with direct impact.

From €5.000 one-time
In-house reinforcement

You strengthen your existing team with the right digital expertise or let us fully operate as your internal marketing team, with both strategic insight and hands-on execution responsibility.

From €5.580 per month
Team-as-a-Service

Your solution in the War for Talent! Together we assemble a high-performing team of at least 2 FTEs. This way you avoid headaches around recruitment and retention. Moreover, you keep control over your total costs (TCO).

From €15.000 per month

Who benefits from our approach?

  • You work with a partner that provides marketing talent you would find much harder to attract, train, and retain yourself.
  • You focus maximally on results with this help, at a controlled total cost of ownership.
  • You increase the knowledge level and efficiency of your own marketing team every day.
  • You spend your marketing and HR budget from a holistic view on digital marketing strategy.
  • You can flexibly scale your marketing activities according to the needs of the moment and changing market conditions.
  • Through in-house experience and close collaboration, we understand clients better, leading to more effective strategies and long-term relationships.
  • Our hybrid approach offers marketers versatile opportunities and growth potential, making us an attractive employer.
  • Combining internal and external expertise stimulates innovation and makes us flexible in responding to market changes.
  • By focusing on ROI and data, we can continuously improve, which increases our competitiveness and enables sustainable growth.
  • They work in an environment where they not only achieve results every day but also permanently invest in themselves.
  • They experience the joy of being ahead in their field.
  • They work together with enthusiastic colleagues who love to share knowledge with each other.
  • They can apply their talents to ambitious clients who see them as more than an external partner.
Hybrid
Excited? Get in touch quickly!

Ready to discover the power of hybrid marketing? Others already did.

See all our cases
See all our cases

Frequently asked questions about our approach

Is the Team as a Service (TaaS) model suitable for my company?

Is your ambition growth? Do you see an important role for your online channels in achieving that growth? Do you realize that recruiting, continuously training, and retaining your own online marketing team is no easy task? Then our TaaS model is definitely worth considering. TaaS results in better outcomes at a lower TCO.

Moreover, the model is highly flexible. Today’s digital challenges require flexible solutions.

3 forms of flexibility:

  • TaaS integrates seamlessly into any marketing & sales ecosystem.
  • The team composition and execution continuously adapt based on the desired results.
  • The role of the team: whether you need extra hands, a strategic sparring partner, additional expertise, or a trainer for your internal team.
How does Hybrid source talent for TaaS?

Over the years, we have developed a highly effective recruitment strategy to attract new talent. By combining partnerships with marketing programs and schools, a structured internship selection process, hosting events and selection days, and scouting for natural talent, we tap into an extensive pool of candidates.

Through a rigorous selection process, only the top performers with the right attitude make it through. Once onboard and on our payroll, they are trained in our Hybrid Academy to become skilled online marketers. Each individual follows a PDP – a Personal Development Plan aligned with their passion and ambition, allowing them to grow into true T-shaped marketers.

Progress in this journey is directly linked to compensation. Finding talent is one thing; fostering and developing it is the ultimate challenge.

What types of companies already use this model?

One common thread: companies that believe in online as a catalyst for their growth. We work with clients who have extensive internal teams as well as with partners who have no in-house marketing staff.

Our portfolio includes scale-ups, SMEs, and corporates. Both national players and internationally operating companies. In both B2B and B2C sectors.

Hybrid has been delivering results for years in lead generation and e-commerce projects. In paid advertising, we typically generate traction quickly, while in SEO, we focus on long-term results. A shared set of values is key: transparency, result-oriented approaches, flexibility, and a belief in 1+1=3. Check out our cases for more information.

Is this TaaS model affordable?

We strive to be disruptive in our pricing by offering an overall flat fee. Our business model is built on long-term collaboration. If our added value—’our ROI’—is too low, our model becomes unsustainable. ROH, or Return on Hybrid, is therefore crucial. Is the investment in our hours, tools, and media budget proportional to the results? If so, our partnership continues and becomes self-sustaining.

For the first part of our trajectory—the performance audit—we offer subsidies via the SME e-wallet and operate under a ‘no results, money-back’ principle.