Email remains the marketing channel of choice

The relatively low costs and measurability make email marketing an efficient marketing channel. Other reasons to keep choosing email marketing can be found below.

Email marketing is often underestimated or written off because many see it as an outdated channel. Nothing could be further from the truth, email marketing is very much alive if you ask us. Email remains the ultimate marketing channel with the highest global Return On Investment (ROI). Its relatively low costs and measurability make it an efficient channel.

Emails that are opened and read, that’s what it’s all about. To achieve this, we need to capture attention by providing relevant information that customers are really looking for. This can be in the form of a simple newsletter, but we can also take it a step further with marketing automation.

How we help you with Email Marketing

Do you want to start with email marketing, or further develop and improve your current email marketing strategy?
Here’s how we can support you in different aspects of email marketing:

Periodic and transactional emails

We help you send periodic and transactional emails. We create emails that increase both engagement and sales within your target group, with special attention to mobile readability. Since many emails are read on smartphones, we make sure every email is perfectly optimized for mobile.

Email automation

Want to go beyond traditional email marketing? That’s where marketing automation comes in. With marketing automation, we set up an automated flow to guide your customers through your story. Emails are sent automatically when a specific condition is met. Think of customers signing up for your newsletter or having their birthday. We prepare predefined scenarios and test them to ensure everything runs smoothly and fully automatically.

Providing email templates

An email template is an essential basis for email marketing. We can design and build a custom email template for your company, fully aligned with your wishes, needs, and corporate identity. We don’t just look at how your email looks, but also ensure it’s optimized to meet your objectives.

Structuring data within your email account

The money is in the list! A structured list of email addresses remains a very valuable tool for your business. With email marketing, we build a list of people who have shown interest in your products or services in one way or another. We bring all these people together from every channel into one centralized list, which we then use to set up campaigns.

A/B testing

By running A/B tests, we can determine based on data which content works best for which audience. The email with the best results is then sent to the full mailing list.

Hybrid, your email marketing expert

Curious how you can take your email campaigns to the next level? We review your entire digital approach. This way, you’ll discover how to generate more leads or enable more sales with the same budget.

Request your performance audit