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The performance agency reinvented. And it was about time.

Hybrid is exactly what the name suggests: a hybrid solution that combines the best of in-house and outsourcing.

Why?

Because digital marketing is becoming increasingly technical and complex, while its impact on your bottom line results grows.

Because it’s becoming harder to build and keep an in-house team with the right specialist profiles up to date.

And because the traditional agency or freelance model brings too little sustainable value in this landscape today.

From revenue model to win-win model

For most traditional agencies, digital marketing is a revenue model based on execution: they carry out your marketing campaigns, and you pay them for it. Usually at an hourly rate, sometimes for a flat fee. Nothing wrong with that. However… your own marketing organization – and the knowledge you have in-house – doesn’t grow through this.

At Hybrid, we believe that you only truly make progress by shifting to a win-win model, where collaboration, transparency, and knowledge sharing are central. We don’t see ourselves as an external agency, but as an extension of your team. Our experts work side by side with your internal people to deliver the perfect mix of strategy, technology, and data analysis.

From cost center to growth engine

Too many companies still see marketing as a cost center rather than a strategic investment. Of course, a high ROAS is important, but marketing should do more than just deliver short-term profits.

We help companies build marketing sustainably, so you can:
🚀 Make your own team smarter and more efficient – with our specialists as an extension of your team.
📈 Grow continuously – through real-time, data-driven optimizations.
💡 Get more impact from your budget – by combining technology and strategy optimally.

In short, we transform your marketing organization so that it not only performs but is also future-proof.

This is what our clients say about us
Ons model voor een performante digitale marketing set-up

From execution partner to HR partner

The growing gap between the demand and supply of data-driven, digital marketing talent called for a fundamental change. That’s why we transformed from a traditional execution agency to a forward-looking HR platform.

We recruit ambitious marketers and train them in our Hybrid Academy to become T-shaped specialists who not only excel in their field but also proactively contribute to knowledge sharing and growth. Both entry-level and experienced professionals develop into results-driven team players who are more than just an external provider—they become an integral part of our clients’ teams.

Together with our clients, we fully engage in the ‘War for Talent’ and build a resilient marketing organization where talent is no longer a bottleneck but the driving force for sustainable performance. That is the only path to lasting success.

Discover our HR approach

How can you work with us?

Clear agreements form the foundation for a successful collaboration. That’s why we start from the very first meeting with clear formulas that leave no room for misunderstandings. Our Team-as-a-Service approach offers a tailored solution that aligns with your needs and goals. You can engage us as a sparring partner and idea innovator, as an addition to your team with extra skills or capacity, or even as a strategic shaper of your organization.

Everything depends on your objectives and available resources. A thorough audit and analysis help us understand your company, approach, goals, and team so that we can align the collaboration accordingly.

Discover what your ideal marketing organization could look like.
Hybrid Agency Team

What does such a partnership look like?

Optimizing your marketing ROI with Hybrid for the future? That’s stepping into a five-stage rocket towards sustainable growth. A rocket in which most of our clients are happy to stay on board for the long haul!

  • Audit

    We always begin with an in-depth analysis of your current situation: ‘As is’ vs. ‘As should.’ A risk-free introduction with concrete output.

  • Tailored plan

    We create a custom action plan, from quick wins to long-term strategies, fully based on your goals and needs.

  • Dedicated team

    A tailored team gets to work with a monthly package of work hours, aligned with your budget and objectives.

  • Continuous optimization

    With a real-time dashboard, periodic meetings, and collaborative sessions, you’re always informed about activity and results.

  • Scaling

    We scale up wherever possible, always focusing on results and ROI.

Sustainable growth towards a tailored and genuine partnership

Delivering added value—that’s our goal. From there, we naturally grow closer together.

From direct ROI impact to structured long-term returns.

1. In depth Challenge & Consultancy

We audit and challenge your current strategy, execution, and organization. In addition to quick wins, we provide long-term advice that your internal team or partners can act on immediately. A risk-free, one-time investment with direct impact.

Starting at €5,000 (one-time)
2. Talent-as-a-Service

Complement your existing team structurally with the right performance skills. We also serve as strategic sparring partners, sharing our knowledge. Ensuring continuity and scalability from 60 hours per month.

Starting at €5,580 per month
3. Team-as-a-Service

The answer to the War for Talent! Together, we set up a dedicated performance team of at least 2 FTEs. You eliminate recruitment and retention challenges while keeping your TCO under control.

Starting at €15,000 per month

Who benefits from our approach?

  • You work with a partner who provides marketing talent that would be much harder for you to attract, train, and retain on your own.
  • You maximize results with this support, all while controlling the total cost of ownership.
  • You increase the knowledge and efficiency of your own marketing team on a daily basis.
  • You allocate your marketing and HR budget with a holistic view of digital marketing strategy.
  • You can flexibly scale your marketing activities according to current needs and changing market conditions.
  • Through in-house experience and close collaboration, we understand clients better, leading to more effective strategies and long-term relationships.
  • Our hybrid approach offers marketers diverse opportunities and growth potential, making us an attractive employer.
  • Combining internal and external expertise drives innovation and makes us flexible in responding to market changes.
  • By focusing on ROI and data, we can continuously improve, which increases our competitiveness and enables sustainable growth.
  • They work in an environment where they not only achieve results every day but also continuously invest in themselves.
  • They experience the joy of leading the way in their field.
  • They collaborate with enthusiastic colleagues who enjoy sharing knowledge with one another.
  • They can apply their talents for ambitious clients who see them as more than just an external partner.

Did we mention a win-win model above? It should have been win-win-win!

Excited? Get to know us quickly!

Ready to discover the power of hybrid marketing?
They’ve already paved the way for you.

Omnichannel Growth – X²O

Within this ongoing partnership, our performance experts work alongside X²O’s in-house marketers as one team, supporting both strategically and in execution and knowledge transfer. Result: +280% Paid revenue.

Learn more
View all our cases

Frequently Asked Questions About Our Approach

Is the Team as a Service (TaaS) model suitable for my company?

Is your ambition growth? Do you see an important role for your online channels in achieving that growth? Do you realize that recruiting, continuously training, and retaining your own online marketing team is no easy task? Then our TaaS model is definitely worth considering. TaaS results in better outcomes at a lower TCO.

Moreover, the model is highly flexible. Today’s digital challenges require flexible solutions.

3 forms of flexibility:

  • TaaS integrates seamlessly into any marketing & sales ecosystem.
  • The team composition and execution continuously adapt based on the desired results.
  • The role of the team: whether you need extra hands, a strategic sparring partner, additional expertise, or a trainer for your internal team.
How does Hybrid source talent for TaaS?

Over the years, we have developed a highly effective recruitment strategy to attract new talent. By combining partnerships with marketing programs and schools, a structured internship selection process, hosting events and selection days, and scouting for natural talent, we tap into an extensive pool of candidates.

Through a rigorous selection process, only the top performers with the right attitude make it through. Once onboard and on our payroll, they are trained in our Hybrid Academy to become skilled online marketers. Each individual follows a PDP – a Personal Development Plan aligned with their passion and ambition, allowing them to grow into true T-shaped marketers.

Progress in this journey is directly linked to compensation. Finding talent is one thing; fostering and developing it is the ultimate challenge.

What types of companies already use this model?

One common thread: companies that believe in online as a catalyst for their growth. We work with clients who have extensive internal teams as well as with partners who have no in-house marketing staff.

Our portfolio includes scale-ups, SMEs, and corporates. Both national players and internationally operating companies. In both B2B and B2C sectors.

Hybrid has been delivering results for years in lead generation and e-commerce projects. In paid advertising, we typically generate traction quickly, while in SEO, we focus on long-term results. A shared set of values is key: transparency, result-oriented approaches, flexibility, and a belief in 1+1=3. Check out our cases for more information.

Is this TaaS model affordable?

We strive to be disruptive in our pricing by offering an overall flat fee. Our business model is built on long-term collaboration. If our added value—’our ROI’—is too low, our model becomes unsustainable. ROH, or Return on Hybrid, is therefore crucial. Is the investment in our hours, tools, and media budget proportional to the results? If so, our partnership continues and becomes self-sustaining.

For the first part of our trajectory—the performance audit—we offer subsidies via the SME e-wallet and operate under a ‘no results, money-back’ principle.