How we roll
TaaS model as a sustainable solution for performance marketing
Digital marketing is becoming increasingly technical and complex, while its impact on your results and bottom line grows larger.
A talented team with the right skills is more critical than ever… but you already knew that.
The challenge lies in sourcing, shaping, and retaining this team—an obstacle that has become strategically vital for the performance of your organization.
A challenge we can help you tackle.
Building a sustainable, revenue-driven marketing team together
The importance of performance marketing for any organization is undeniable.
“You deploy (online) media in a results-driven way to achieve higher conversion (marketing or sales-qualified leads, foot traffic, offline sales, e-commerce, sales appointments, etc.) with a controlled total cost of ownership.”
In today’s economic climate, creating a cost-efficient revenue-driven organization or maintaining an existing sales and marketing organization efficiently is more critical than ever.
Allocating advertising and HR budgets wisely, continuously refining your digital marketing strategy and execution from a holistic perspective, and simultaneously building a sustainable organization—these are significant challenges. The search for skilled individuals with the right expertise to achieve this is anything but simple.
Attracting, developing, and retaining these scarce profiles is a daunting task. This is precisely where we see our role: as an agency, we act as an HR partner and incubator for talent.
Our solution
Our unique Team-As-A-Service approach
Driven by our commitment to delivering the highest quality, we developed a unique Team-as-a-Service (TaaS) approach over the years. The solution to your (online) marketing challenges doesn’t lie with an individual but with a team of talents. TaaS stands for Talent-as-a-Service: a team of digital marketers, each with their own specific expertise and depth of knowledge, working cohesively to deliver comprehensive results.
This approach ensures we always assign the right people to your digital projects. Strategy and execution are continuously adjusted based on insights and data. We adapt the team to the required skills and expertise, filling the allotted hours to maximize results and ROI.
To realize this promise in practice, we transformed ourselves from a classic execution agency into an HR platform. Only by attracting, developing, connecting, and sharing knowledge among the right professionals can we fulfill our ambition: to provide continuous added value and sustainable results for your organization.
Ownership, flexibility, and a holistic perspective are ingrained in our T-shaped marketers—Digital Natives with a strong drive and hunger for results. They are guided by seasoned professionals and continuously develop through our in-house Hybrid Academy.
We firmly believe that tackling the war for talent together is the only path to sustainable performance.
Why are we leading?
A sustainable and scalable Team-as-a-Service model as the answer to the War for Talent
- Digital performance teams recruited for attitude and trained in our internal academy. According to the Federation of Belgian Enterprises (VBO), companies invest an average of 2.4% of their payroll costs in training. For us, it’s 25%—ten times as much.
- T-shaped competency model as the foundation for building multidisciplinary, self-managing teams.
- Personal growth trajectory for every employee, directly linked to compensation.
- Team(Rental)-as-a-Service model as a game changer for your Total Cost of Ownership (TCO).
29 FTE in 4 years
54 TaaS clients in 4 years
15% annual growth
2300 service hours per month
How can we work together?
Sustainable growth towards a tailored and genuine partnership
Delivering added value—that’s our goal. From there, we naturally grow closer together.
From direct ROI impact to structured long-term returns.
Our approach
We provide our clients with valuable additions to their online marketing teams—offering extra capacity, strategic sparring, digital mentorship, and more. Whatever you need, we’ve got it covered.
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Audit
We always begin with an in-depth analysis of your current situation: ‘As is’ vs. ‘As should.’ A risk-free introduction with concrete output.
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Tailored plan
We create a custom action plan, from quick wins to long-term strategies, fully based on your goals and needs.
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Dedicated team
A tailored team gets to work with a monthly package of work hours, aligned with your budget and objectives.
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Continuous optimization
With a real-time dashboard, periodic meetings, and collaborative sessions, you’re always informed about activity and results.
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Scaling
We scale up wherever possible, always focusing on results and ROI.
What’s in it for you?
What benefits does our TaaS approach offer your company?
Building a team with the right skills and expertise is no easy feat. This is where we see our role: the performance agency as an HR partner and incubator through TaaS.
Frequently Asked Questions About Our Approach
Is the Team as a Service (TaaS) model suitable for my company?
Is your ambition growth? Do you see an important role for your online channels in achieving that growth? Do you realize that recruiting, continuously training, and retaining your own online marketing team is no easy task? Then our TaaS model is definitely worth considering. TaaS results in better outcomes at a lower TCO.
Moreover, the model is highly flexible. Today’s digital challenges require flexible solutions.
3 forms of flexibility:
- TaaS integrates seamlessly into any marketing & sales ecosystem.
- The team composition and execution continuously adapt based on the desired results.
- The role of the team: whether you need extra hands, a strategic sparring partner, additional expertise, or a trainer for your internal team.
How does Hybrid source talent for TaaS?
Over the years, we have developed a highly effective recruitment strategy to attract new talent. By combining partnerships with marketing programs and schools, a structured internship selection process, hosting events and selection days, and scouting for natural talent, we tap into an extensive pool of candidates.
Through a rigorous selection process, only the top performers with the right attitude make it through. Once onboard and on our payroll, they are trained in our Hybrid Academy to become skilled online marketers. Each individual follows a PDP – a Personal Development Plan aligned with their passion and ambition, allowing them to grow into true T-shaped marketers.
Progress in this journey is directly linked to compensation. Finding talent is one thing; fostering and developing it is the ultimate challenge.
What types of companies already use this model?
One common thread: companies that believe in online as a catalyst for their growth. We work with clients who have extensive internal teams as well as with partners who have no in-house marketing staff.
Our portfolio includes scale-ups, SMEs, and corporates. Both national players and internationally operating companies. In both B2B and B2C sectors.
Hybrid has been delivering results for years in lead generation and e-commerce projects. In paid advertising, we typically generate traction quickly, while in SEO, we focus on long-term results. A shared set of values is key: transparency, result-oriented approaches, flexibility, and a belief in 1+1=3. Check out our cases for more information.
Is this TaaS model affordable?
We strive to be disruptive in our pricing by offering an overall flat fee. Our business model is built on long-term collaboration. If our added value—’our ROI’—is too low, our model becomes unsustainable. ROH, or Return on Hybrid, is therefore crucial. Is the investment in our hours, tools, and media budget proportional to the results? If so, our partnership continues and becomes self-sustaining.
For the first part of our trajectory—the performance audit—we offer subsidies via the SME e-wallet and operate under a ‘no results, money-back’ principle.
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