Case
Omnichannel growth – Ava
The client
With more than 15,000 products in its assortment, AVA truly lives up to its tagline, “Alles om het te maken” (“Everything to make it happen”). Through a physical retail network of 50 stores, AVA serves both individuals and businesses in Belgium and Luxembourg. Additionally, the company exports its own products to seven countries. More information about the organization and its history can be found on the AVA website.
The challenge
AVA’s main challenge? Achieving retention and growth in a competitive market. As a modern retailer, they need to meet their target audience by offering a digital sales channel alongside physical store locations. Transitioning from a physical retailer to an omnichannel model.
Since October 2018, AVA has launched a webshop with an integrated POS system in collaboration with its partner Tilroy. The webshop consists of three subshops designed to meet the specific needs of individuals, businesses, and the hospitality sector. This way, AVA aims to ensure that each target group can quickly and easily find what they are looking for.
The challenges for AVA? Amid digital transformation, launching this web platform in the market, increasing internal digital knowledge along the way, and writing a profitable omnichannel story as soon as possible. Always with a focus on the specific needs of individuals, businesses, and the hospitality sector.
Our approach
The internal AVA team managed the launch in October, directly supported by Google. To challenge this internal launch, our experts conducted an in-depth Performance Audit in December.
The goal? Through a review of online performance, providing the AVA team with quick wins on the one hand and strategic recommendations on the other.
In tandem with the AVA team, we then took action. The most important first step: taking a step back for analysis. Analyzing what works, scaling back non-converting budgets, and rebuilding from there. Logical result: immediate impact on performance.
In addition, we refined the digital strategy and the plan of action to follow
Pillars:
- Maximizing traffic and conversion via Paid
- Parallel process for more and better organic traffic
- Conversion optimization
In practice, a flexible tailor-made team was set up according to our TaaS principle, which responds very agilely to what the data continuously teaches us.
By working closely together (literally, also physically) and leveraging the expertise of the Hybrid team not only in execution but also in consultancy and training, we saw spectacular results in a short time.
The result
- A 137% increase in revenue per month
- An increase in gross margin of up to 1095%
- The overall ROAS increased by 381%
- A 56% reduction in the required monthly media budget
A success story we are eager to continue writing!


Performance Audit
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Frequently Asked Questions
Hybrid connects the right people to your digital projects. Thanks to our unique approach, our clients can stay agile, within their resources, and achieve maximum results.
Hybrid helps in various ways: we create a digital strategy tailored to your goals, drive traffic and conversions, visualize and analyze data, and build websites that truly work.
Hybrid is a registered service provider for the SME e-wallet. This means that SMEs can claim up to 30% reimbursement on the costs of online marketing and digital strategy advice.