Map out the scope of your new website!

Is the scope of your new website not entirely clear yet? Or do you first want better insight into a new technology, a platform, or the possibilities of a specific supplier?

At Hybrid, we help you with a thorough preliminary study and analysis. This way, we clearly define the needs of your organization, examine the right technical choices, and make the possibilities concrete. The result is a clear overview that allows you to make well-informed decisions and confidently take the next step towards your new website.

What can you expect?

The purpose of this preliminary study is to clearly list and develop the conceptual and functional idea of this platform.
For this, we provide an experienced project manager who, together with you, will:

Request your preliminary study

map out the complete project scope
define strategic objectives and stakeholders
describe constraints/risks (budget, timing, security, …)
create a detailed overview of functionalities (product backlog) and rank them
list non-functional requirements (speed, performance, UX, UI, integration with other platforms/software …)
determine security needs
…

By experienced experts

Carried out and explained by certified experts who maximize online performance every day. For startups, SMEs, and international corporates.

Honest perspective

We examine your online approach as if it were our own company. Expect honest feedback from us, whether good or less good.

Save costs and time immediately

Based on our analysis, we advise you on tangible quick wins that will immediately make a difference in returns.

ROI in the long term

Is the structure and setup correct? Are you using the right strategy? Is everything optimized to the maximum? We provide feedback that improves your ROI immediately and in the long run.

What is covered

In this phase, we gather all available information about your company and your objectives.

We start with a digital Performance Audit, an audit of your current website and online strategy. The goal of a Performance Audit is to measure the quality and effectiveness of your online marketing (strategy, touchpoints, and campaigns).

When preparing such a scan or audit, we gain a better understanding of your activities and objectives and see how to work towards them more effectively. We perform the performance audit across all relevant digital performance channels, focusing on SEO, Paid Advertising & Analytics. The recommendations that come out of this are then included in the development of the new website.

Based on an initial intake meeting, we get started mapping out the project. Here we work together to gather all requirements and clarify any questions.

As a client, you often already have an idea of what your future site should look like and can talk for hours about the project with many ideas of what you envision. It is absolutely necessary at this stage to also define the target audience of your site. Chances are you already know who the audience is and who the site is intended for. Identifying demographic information such as age, gender, and location will help address the needs of your website.

The purpose of the website is also determined during this phase. This can range from increasing revenue, becoming an authoritative source and providing high-quality content on the website, improving interaction with existing and potential customers, to simply further building the brand.

Based on the analysis, an initial proposal for the budget can be made, and the project can be estimated in terms of timeline.