The online car buyer expects transparency, speed, and a flawless digital experience. Portals can only partially deliver on this—and meanwhile, they take a significant bite out of your margin. Want to take control yourself?
In this webinar, you’ll be guided through five concrete steps toward a future where your own channels generate the most and best leads.
What to expect
1. Reality check
We zoom in on the hard facts behind portal dependency and explain why “more budget” is rarely the solution.
2. Three best-practice cases
Concrete examples from Belgium and the Netherlands show how dealers and an OEM reduced their cost-per-lead to under €30—without extra staff.
3. The 5-step plan
From ‘Smart Optimisation’ to ‘Full Autonomy’: you’ll receive a roadmap complete with KPIs and timelines.
4. The 90-day checklist
A pragmatic list of to-dos, tools, and team roles so you can start immediately.
5. Live Q&A
Ask your questions to Bart and exchange experiences with industry peers.
About the speaker
Bart Froyen
Digital Strategist, Hybrid
“Digital autonomy is not a luxury, but a necessity. Dealers who invest in owning their own data today will be the winners tomorrow.”
Bart combines two decades of marketing experience with deep knowledge of the Western European automotive sector (Wildstream, Carflow Manager).
Practical:
- Date: October 1, 2025
- Location: Online (link and calendar invite upon registration)
- Time: 12:00 – 12:30 (followed by Q&A)
- Price: Free
- Language: Dutch
- Recording: You will receive it automatically, even if you cannot attend live