How Hybrid helps Zelektro.be grow with digital strategy and marketing
Full-service
When everything goes smoothly, there’s no problem. But when a question or a technical issue arises, that’s when the real challenge begins for many customers. We want to guide our customers through that process so they never face unnecessary obstacles.
David Janssens, General Manager at Zelektro.be
Challenge
Zelektro.be was looking for a marketing partner to help them implement a digital growth strategy aligned with their ambitions.
Background
Zelektro.be, founded in 2013, is a webshop specializing in electrical installation materials for both private and professional customers. The company distinguishes itself by not only offering customers a wide range of products, but also providing technical support and high-quality service. This customer-focused approach has helped the company quickly make a name in a competitive market.
From a clear mission, Zelektro.be always wanted to be more than a standard webshop.
After ten years of growth, mainly through word-of-mouth, Zelektro.be felt it was time for the next phase in their development. The company wanted to expand its offering, enter new markets, and attract more customers. This meant that a well-thought-out and targeted marketing strategy was needed – something the company had only used on a limited scale until that point.
The challenge
Zelektro.be was looking for a marketing partner who could help them implement a digital growth strategy aligned with their ambitions. Although the company had achieved success with minimal marketing efforts, it became clear that the next growth phase would not be possible without targeted investments in marketing. In addition, there were plans to expand into French-speaking Belgium through a French-language webshop, adding an extra dimension to the marketing challenge.
Janssens emphasizes: “Until 2023, we really didn’t do any marketing. We did some Google Advertising, but it was minimal. We knew we had to take a step further, but we didn’t have a marketing department and hardly any experience in that area. It was clear that we needed external expertise to take that step.”
Why Hybrid Agency?
Zelektro.be found the solution in Hybrid, a hybrid partner specialized in performance marketing and digital strategy. Hybrid developed a tailor-made marketing approach for Zelektro.be, focusing on three main points: improving their Advertising campaigns, optimizing conversion rates on the webshop, and enhancing the customer experience through better support and usability.
What made working with Hybrid so attractive for Zelektro.be was the custom model.
“We didn’t need a standard marketing package. We were looking for a partner who took our unique needs into account and could develop an approach that matched them,” says Janssens. “With Hybrid, I immediately felt that. They didn’t offer ready-made solutions, but really worked from our specific needs.”
Hybrid first focused on improving Zelektro.be’s online advertising. Through targeted Google Shopping campaigns and refining the keyword strategy, Hybrid succeeded in significantly increasing the visibility of Zelektro.be’s products. In addition, Hybrid analyzed visitor behavior on the webshop using tools such as Hotjar, which led to important insights into the user experience and conversion rates.
“Hybrid does more than just manage our ads,” emphasizes Janssens. “They also look at how our customers navigate the webshop and how we can improve that process. They help us not only with marketing, but also with optimizing the entire customer journey.”
The collaboration
Another important aspect of the collaboration was the close involvement between the teams of Zelektro.be and Hybrid. Since Zelektro.be had no marketing department, Janssens worked directly with the Hybrid team. A close bond was established between the parties, with weekly meetings in which the progress of campaigns was evaluated and adjusted.
Janssens values this direct collaboration: “We have weekly meetings with the Hybrid team, and I especially appreciate their involvement. They listen to our feedback and ensure that each campaign is aligned with what works best for us. It really feels like a collaboration, not a classic client-supplier relationship.”
Results and impact
Thanks to the collaboration with Hybrid, Zelektro.be quickly saw tangible results. The Google Shopping campaigns generated more visitors and higher conversion rates, which directly contributed to the company’s revenue growth. The improvements to the webshop made it easier for customers to find their way, increasing customer satisfaction and the number of returning customers.
The future
The collaboration has also led to more insights into future growth opportunities.
“We now have a clear strategy for further expansion, especially in French-speaking Belgium, and we know we can roll it out step by step with Hybrid’s support,” says Janssens. “We are no longer on our own when it comes to marketing, and that gives confidence for the future.”
Zelektro.be now looks to the future with confidence. The collaboration with Hybrid has not only helped the company elevate its marketing, but also better prepare for further growth.
Conclusion
The collaboration with Hybrid has helped Zelektro.be strengthen its marketing approach and lay the foundation for further growth. By focusing on performance marketing and conversion optimization, concrete improvements were realized in visibility, usability, and customer satisfaction.
“The combination of targeted performance marketing and a strong focus on conversion optimization has helped us lay a solid foundation for the future,” concludes Janssens. “We are stronger in the market and ready to realize our ambitions further.”