How Hybrid Zelektro.be helped grow with digital strategy and marketing

Background

Zelektro.be, founded in 2013, is a webshop specializing in electrical installation materials for both private and professional customers. The company sets itself apart by not only offering a wide range of products but also providing technical support and high-quality service. This customer-focused approach has helped the company quickly establish a name in a competitive market.
With a clear mission, Zelektro.be always aimed to be more than just a standard webshop.

After ten years of growth, mainly through word-of-mouth, Zelektro.be felt it was time for the next phase in its development. The company wanted to expand its offerings, enter new markets, and attract more customers. This required a well-thought-out and targeted marketing strategy—something the company had only used on a limited scale until then.

The Challenge

Zelektro.be was looking for a marketing partner to help implement a digital growth strategy that aligned with its ambitions. While the company had achieved success with minimal marketing efforts, it became clear that the next phase of growth would require targeted investments in marketing. Additionally, there were plans to expand into French-speaking Belgium with a French-language webshop, adding another layer of complexity to the marketing challenge.

Janssens emphasizes: “Until 2023, we hadn’t really done any marketing. We did some Google Advertising, but it was minimal. We knew we needed to take the next step, but we didn’t have a marketing department and had little experience in that area. It was clear that we needed external expertise to make that move.”

The solution

Zelektro.be found its solution in Hybrid, a hybrid partner specializing in performance marketing and digital strategy. Hybrid developed a tailored marketing approach for Zelektro.be, focusing on three key areas: improving their advertising campaigns, optimizing conversion rates on the webshop, and enhancing the customer experience through better support and usability.
What made the collaboration with Hybrid so appealing for Zelektro.be was the customized approach.

“We didn’t need a standard marketing package. We were looking for a partner who would take our unique needs into account and develop a strategy tailored to them,” says Janssens. “With Hybrid, I felt that right away. They didn’t offer ready-made solutions but worked based on our specific requirements.”

Hybrid first focused on improving Zelektro.be’s online advertising. Through targeted Google Shopping campaigns and refining the keyword strategy, Hybrid significantly increased the visibility of Zelektro.be’s products. Additionally, Hybrid analyzed visitor behavior on the webshop using tools like Hotjar, leading to valuable insights into user experience and conversion rates.

“Hybrid does more than just manage our ads,” Janssens emphasizes. “They also look at how our customers navigate the webshop and how we can improve that process. They help us not just with marketing, but with optimizing the entire customer journey.”

The Collaboration

Another key aspect of the partnership was the close involvement between the teams at Zelektro.be and Hybrid. Since Zelektro.be did not have its own marketing department, Janssens worked directly with the Hybrid team. A strong connection was built between the two parties, with weekly meetings to evaluate and adjust campaign progress.

Janssens values this direct collaboration: “We have weekly meetings with the Hybrid team, and I especially appreciate their commitment. They listen to our feedback and ensure that every campaign is tailored to what works best for us. It truly feels like a partnership, not a typical client-supplier relationship.”

The results

Thanks to the collaboration with Hybrid, Zelektro.be quickly saw tangible results. The Google Shopping campaigns brought in more visitors and higher conversion rates, directly contributing to the company’s revenue growth. Improvements to the webshop made it easier for customers to navigate, increasing customer satisfaction and the number of returning customers.

The partnership also provided valuable insights into future growth opportunities. “We now have a clear strategy for further expansion, especially in French-speaking Belgium, and we know we can roll it out step by step with Hybrid’s support,” says Janssens. “We’re no longer on our own when it comes to marketing, and that gives us confidence for the future.”

Zelektro.be now looks to the future with confidence. The collaboration with Hybrid has not only helped elevate its marketing efforts but also better prepared the company for further growth.

“The combination of targeted performance marketing and a strong focus on conversion optimization has helped us build a solid foundation for the future,” Janssens concludes. “We are stronger in the market and ready to achieve our ambitions.”