Aveve & Hybrid: E-commerce Growth through Team-as-a-Service

Background

Aveve, one of Belgium’s best-known retail chains for garden, pet, and baking products, has long been synonymous with quality and expertise. But when the corona pandemic accelerated digital transformation, Aveve realized that their online presence needed to be optimized. With the ambition to develop a full-fledged e-commerce strategy, the company faced a significant challenge.

The challenge

While Aveve had already had plans for a webshop for some time, the corona crisis forced the company to roll out these plans more quickly. The quick-and-dirty solution worked temporarily, but Aveve wanted to build a sustainable, professional e-commerce environment.

Why Hybrid Agency?

Together with Hybrid, a comprehensive strategy was developed, including:

• SEO and SEA optimization: An approach based on thorough analyses and A/B testing.
• Conversion optimization: Hybrid implemented tools and processes to improve the customer experience and increase conversions.
• Data-driven decisions: The team set KPIs and based all actions on measurable insights.
• Academy trainings: Hybrid organized workshops for the Aveve team, including a customized Google Analytics training, so internal employees better understood the data.

“One of Hybrid’s strongest points was their flexibility. Whenever we ran into an issue, they immediately came up with alternative solutions that worked within our business context,” says Koen.

Hybrid’s trainings and workshops help Aveve’s e-commerce team not only grow faster but also improve internal knowledge sharing and collaboration across departments. “They provided trainings that were not only general but tailored to our specific needs. That made the material directly applicable and immediately useful,” says Koen.

The collaboration

Aveve organized a pitch with multiple agencies. Hybrid stood out due to their no-nonsense approach and focus on measurable results. What began as a traditional collaboration quickly evolved into Hybrid’s unique Team-as-a-Service model: a hybrid solution where a Hybrid specialist was embedded at Aveve as a full-fledged team member.

“Hybrid distinguished themselves through their honest and transparent approach. It really felt like they wanted to grow with us, rather than just deliver a service. That made a world of difference,” adds Koen.

“Hybrid also offered a unique solution with their T-shaped specialists and a supporting team that was always available. Their level of knowledge and the fact that they can always rely on colleague specialists not only provides confidence but also ensures that our actions are always executed optimally. This model provides scalability that we could never have achieved internally.”

Results and impact

Thanks to the collaboration with Hybrid, the results exceeded expectations. Aveve saw triple-digit growth in e-commerce revenue and a clear improvement in conversion rates. Moreover, the hybrid approach ensured that there was always backup: even if a Hybrid specialist was absent, continuity was guaranteed.

“The combination of a dedicated on-site specialist and a fully supporting Hybrid team really made the difference. This model offers the best of both worlds and has helped us grow sustainably,” says Koen Herregods.

The future

Looking ahead, Koen remains a strong supporter of the model.

“What makes Hybrid truly unique is their ability to adapt to our specific needs. They are not just an external agency, but a real partner who thinks along with us about both short- and long-term strategies,” concludes Koen.

“Even if I were to work with other agencies in the future, I plan to have them operate with exactly the same model as Hybrid. It is a unique way of collaborating that I would recommend to everyone. Especially for medium-sized companies, this offers a scalable and efficient solution,” he concludes.

Conclusion

The collaboration with Hybrid represented an important step for Aveve in the professional development of their e-commerce strategy. By combining expertise, flexibility, and close involvement, Hybrid not only achieved concrete results but also helped build internal knowledge and enable scalability.