Getting the right message to the right person at the right time.

Traditional channels such as trade fairs, TV advertising, and print campaigns are delivering less and less. Organic reach through Facebook, Instagram, and LinkedIn is also lagging behind. The alternative? Paid Advertising.

With smart online campaigns, you not only reach a larger audience but also exactly the people that matter to your business. Thanks to data and targeting options, your ads are shown to those who are genuinely interested in your product or service. And the best part: everything is fully measurable. You can see exactly what your investment delivers and continuously optimize campaigns for maximum return.

Unlike traditional channels, Paid Advertising offers flexibility. You start small, test, and adjust where needed. If a campaign works well, you can easily scale it up. If something doesn’t work, you immediately redirect the investment elsewhere. No wasted budget, but an approach that works.

What is Paid Advertising?

You’ve probably heard the terms ‘Social Media Advertising’, ‘Search Engine Advertising (SEA)’ or ‘Display Advertising’. All these different forms of advertising are part of Paid Advertising.

Paid Advertising is about being present with targeted ads. Your message is shown when consumers are searching for companies like yours. Or when they’re not (yet) searching. Or even when they are searching without realizing it themselves.

That is the power of Paid Advertising.

Why Paid Advertising?

We could think of hundreds of reasons to start with Paid Advertising. Here are the most important ones. Of course, you need to manage and control your Paid Ads well, or you can be guided by experienced experts. They can make you a lot of money and save you a lot too.

Extra revenue

You reach a completely new audience or re-engage existing customers. This ensures they (continue to) buy your products or services.

Cost-effective

The same reach via traditional media? You’d pay a multiple compared to Paid Advertising. Not to mention the results.

Hyper-relevant

You appear to people who are interested in your company, at the moment that truly matters to them.

Measurable

You know exactly how much one euro of ad budget brings in. Advertising becomes almost exact science: you know what your campaigns deliver.

Fast and efficient

It’s the quickest way to reach the people who matter to your business, and to adjust your message at any moment to the situation.

Agile

You can quickly respond to new trends, market changes, product updates, and the evolving needs of your audience.

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Different types of Paid Advertising

As you may notice, Paid Advertising takes place on different channels. LinkedIn, Facebook, Instagram, Spotify, Reddit… if your users are there, you can probably advertise there.

#1 Search Advertising

Ads on Google, Bing, Yahoo.
Search engines are indispensable in our daily lives. We use Google (and even Bing) every day for recipes, opening hours, locations, information, and yes, even medical advice.

Search Ads appear when someone in your target audience searches for relevant terms you want to be found on. This way, you can seamlessly tap into the journey your potential customers are making.

Still, classic Search Ads alone are not enough for many businesses today. That’s why we look further, with options such as:

Local campaigns to make your physical locations stand out in Google Maps, Business, Display, Gmail, and even YouTube.
Discovery Ads to make your business visible in the Discover Feed, YouTube, Gmail Promotions, and Gmail Social.
Shopping & Performance Max campaigns to highlight your products to potential customers and share crucial product info in the search results.

We use state-of-the-art tools for feed optimization (like Channable) and CSS partners. This way we can showcase your products in the right way to your potential customers.
And we know better than anyone that the above possibilities are only the tip of the iceberg. We know the channels search engines provide and exactly which ones are opportune to boost your bottom line.

#2 Social Media Advertising

Ads on Facebook, LinkedIn, Instagram, TikTok…
The list of social media is endless. The same goes for our behavior on those platforms. We scroll endlessly, discover, like, share, and get inspired. To stand out with just one business post among that content? Nearly impossible.

If you really want to reach your audience via social media, you need to advertise. You can showcase your products on Facebook, Instagram, or TikTok, convince leads through LinkedIn, or boost your products across various channels. We do this with the right technical integrations and feed management, filtering and selling your products via multiple social shops.

#3 Display Advertising

Ads on… 2 million websites.
Banner Blindness? That principle still exists today, except when banners are truly relevant. Then Display Advertising is a powerful tool to reach your potential customers all over the internet.

Is your audience on The New York Times, the Gmail Web app, or HLN? Then you can be there too. The Display Network allows you to spread your ad based on the browsing behavior, profile, or search history of your target group.

Hybrid supports you with strategy, media planning, execution, and creative display ad development.

#4 Video Advertising

Your videos on every screen.
A good commercial always works. We use Facebook, Instagram, YouTube, TikTok, or LinkedIn for short video messages. This way we relive the glory days of TV advertising, but without the high budgets, and with measurable results.

#5 Other variants

Spotify, Google Maps, Google Discovery, Waze, Reddit.
The sky is the limit. You can reach your audience on the channels where they are active. You can convince music lovers on Spotify, share news on the Discovery feed, or highlight your locations on Waze.

Want to go even further? Boost webshop sales via Google Shopping, fill your hotel rooms with Travel Ads, grow your app with app ads… The possibilities are endless, but of course, you need to keep an overview.

Hybrid, your partner for Paid Advertising

Our certified marketers are far from beginners. They manage more than €10 million in paid campaigns, contributing to both strategy and execution.

Over the past years, we have helped several SMEs and large enterprises with Paid Ads that made an impact.

We achieve results not with a one-trick pony, but with a thoughtful and personal approach. Thanks to our focused and result-oriented way of working, we have grown into a leading Google Premier Partner and Meta Partner.