Masterclass: Gen Z Unlocked – Connect Your Brand With the New Generation

Date

30th April 2025
09:00 – 11:30

Location

Hybrid, Rijnkaai 100 Unit B12, 2000 Antwerp

Price

Free

Register

This masterclass, presented by Jasper Dockx, founder of the social media agency Twaalfde Man and lecturer at Karel de Grote University College, offers an in-depth analysis of how to effectively reach Gen Z in 2025. Jasper not only shares his extensive experience but also insights from his own research report conducted by Twaalfde Man among Gen Z.

In this session, you will discover the key strategies to connect your brand with this young, fast-growing audience that navigates differently than previous generations. Where Google used to be the go-to search engine, TikTok, YouTube, Instagram, and even ChatGPT are now the platforms where Gen Z seeks information. This calls for a fresh, innovative marketing approach that goes beyond traditional methods.

What can you expect

Authentic Connection: Learn how to earn Gen Z’s trust through authentic communication.
Influencers and Creators: Master the art of collaborating with content creators who resonate with Gen Z.
Communication Strategies: Discover how to find the right tone of voice and integrate humor and values into your messaging.
Essential Channels: Gain insights into which social media channels are indispensable for reaching this generation.
Community Management: Learn how effective community management can lead to deeper connections and increased engagement with Gen Z.

Why you can’t miss this Masterclass?

Brands and companies struggle to capture the attention of Gen Z. Now is the time to discover Jasper’s proven strategies and insights. As a partner of both Meta and TikTok, Twaalfde Man is always at the forefront of the latest social media trends. Jasper provides a wealth of practical tips and insights to future-proof your brand communication with Gen Z.

For whom?

This masterclass is perfect for CMOs, entrepreneurs, marketing professionals, and brands looking to align their strategies with the preferences and behaviors of Gen Z.

Please Note:
Gen Z uses platforms that you might not have previously considered as “search engines,” such as TikTok, Instagram, and YouTube. This requires a different kind of marketing and communication. In this masterclass, you will learn how to embrace this new dynamic and tailor your brand communication accordingly.

Details:

Date: April 30, 2025
Location: Hybrid, Rijnkaai 100 Unit B12, 2000 Antwerp
Time: Arrival from 9:00 AM, session starts at 9:30 AM and lasts 1.5 hours + Q&A (until around 11:30 AM)
Price: Free