Event
Masterclass: How Marketplaces and Retail Media Shape Brand Strategy in 2025
Date
19th June 2025
09:00 – 11:30
Location
Hybrid, Rijnkaai 100 Unit B12, 2000 Antwerp
Price
Free
Marketplaces and Retail Media: The Brand Strategy of 2025
Bol.com, Zalando, Amazon, and eBay were already undeniable players, but now we are seeing increasing influence from the East. Marketplaces like Temu and Shein have rapidly risen to prominence in Belgium as channels with massive reach, while TikTok Shop is emerging in the background as the next major player.
In the past, marketplaces were primarily known as sales channels, but today they are increasingly used for brand building, especially due to changing regulations. In 2025, there will be no bigger buzzword than Retail Media.
How should brands or retailers navigate this changing landscape?
Are marketplaces a relevant consideration for your brand strategy? And if so, which channels offer the best opportunities? Should you factor in the influences from the East in your plan?
Steven Van Den Ouweland, co-founder of Distrilink, will guide you through an interactive 90-minute session, where he will discuss the biggest challenges and how to effectively handle these changes in practice.
What’s on the agenda?
- Strategic Considerations: Discover which marketplaces can help build your brand.
- Integration into Your Organization: How to integrate marketplaces into your marketing funnel?
- Building a Plan: Learn how to approach online marketing and product sales concretely.
- Do’s and Don’ts: Learn from others’ experiences. Case studies help you see what works and what doesn’t!
Why you can’t miss this Masterclass?
The challenges and hidden costs can be overwhelming, but this session offers practical insights and strategies based on real experiences and best practices from Distrilink. Whether you’re just starting or already have an established online presence, these insights are essential for your digital success.
For whom?
This interactive session is ideal for brand owners, CMOs, and digital marketing professionals who want to integrate marketplaces into their sales strategies.
Details:
- Date: June 19, 2025
- Location: Hybrid, Rijnkaai 100 Unit B12, 2000 Antwerp
- Time: Arrival from 9:00 AM, session starts at 9:30 AM and lasts 1.5 hours + Q&A (until around 11:30 AM)
- Price: Free
Why wait?
Sign up today for this masterclass and give your brand strategy a head start in 2025!
