Masterclass: Gen Z Unlocked – Connect Your Brand With the New Generation

Date

June 4, 2025
09:00 – 11:30

Location

Hybrid, Rijnkaai 100 Unit B12, 2000 Antwerp

Price

Free

Register

This masterclass, presented by Jasper Dockx, founder of the social media agency Twaalfde Man and lecturer at Karel de Grote Hogeschool, offers an in-depth analysis of how to effectively reach Gen Z in 2025. Jasper not only shares his extensive experience, but also insights from his own research report that Twaalfde Man conducted among Gen Z.

In this session, you will discover key strategies to connect your brand with this young, fast-growing target group, which orients itself differently than previous generations. Where Google used to be the search engine, TikTok, YouTube, Instagram, and even ChatGPT are now the platforms where Gen Z searches for information. This calls for a fresh, renewed marketing approach that goes beyond traditional methods.

What you can expect:

Authentic Connection: Learn how to gain trust with Gen Z through authentic communication.
Influencers & Creators: The Art of Collaborating with Content Creators Who Resonate with Gen Z.
Communication Strategies: Discover how to find the right tone of voice and incorporate humor and values into your message.
Essential Channels: Gain insight into which social media channels are essential for reaching this generation.
Community Management: Learn how effective community management can lead to deeper connections and increased engagement with Gen Z.

Why you shouldn’t miss this Masterclass?

Brands and businesses are struggling to capture the attention of Gen Z. Now is the time to discover Jasper’s proven strategies and insights. As a partner of both Meta and TikTok, Twaalfde Man is always on the front lines of the latest social media trends. Jasper offers a wealth of practical tips and insights to future-proof your brand communication with Gen Z.

Who Is It For?

This masterclass is perfect for CMOs, entrepreneurs, marketing professionals, and brands looking to align their strategies with the needs and behaviors of Gen Z.

Please note:
Gen Z is using platforms you may not have considered ‘search engines’, such as TikTok, Instagram, and YouTube. This requires a different kind of marketing and communication. In this masterclass, you will discover how to embrace this new dynamic and align your brand communication with it.

Details:

Date: June 4, 2025
Location: Hybrid, Rijnkaai 100 Unit B12, 2000 Antwerp
Time: Reception from 9:00 am, session starts at 9:30 am and lasts 1.5 hours + Q&A (until approximately 11:30 am)
Price: Free