{"id":44348,"date":"2019-09-20T08:00:29","date_gmt":"2019-09-20T06:00:29","guid":{"rendered":"https:\/\/hybridagency.be\/blog\/analysis\/adverteren-op-pinterest-een-goed-idee\/"},"modified":"2025-09-23T10:22:56","modified_gmt":"2025-09-23T08:22:56","slug":"advertising-on-pinterest-a-good-idea","status":"publish","type":"post","link":"https:\/\/hybridagency.be\/en\/blog\/digital-marketing\/advertising-on-pinterest-a-good-idea\/","title":{"rendered":"Advertising on Pinterest: a good idea?"},"content":{"rendered":"

Advertising on social media? When thinking about social media advertising, platforms like Facebook, Instagram, and Twitter might come to mind. Since April 2019, it’s also possible to advertise on Pinterest in Belgium. But is it a good idea? Hybrid explores the possibilities.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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What is Pinterest?<\/h2>\n

Pinterest, launched in 2010, is a social media platform that acts as a digital pinboard for images. Users can “pin” images and save them to one or more boards. It\u2019s primarily used for finding and sharing ideas related to DIY, interior design, decoration, architecture, fashion, or travel. In short, it\u2019s an inspiration platform for visually appealing content.<\/p>\n

According to a recent study (Hootsuite), over 23% of active internet users are on Pinterest. The platform is growing in popularity, and along with individual users, more businesses, organizations, and public institutions are joining.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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How to advertise on Pinterest?<\/h2>\n

If you\u2019re considering advertising on Pinterest<\/a>, you first need to answer three key questions:<\/p>\n

1. What is the goal of your campaign?<\/strong><\/h3>\n

This is a fairly standard marketing question but crucial for Pinterest. When setting up your Pinterest ad, you need to specify your objective. Are you aiming for brand awareness? Driving more traffic to your website or app? You can also select “conversion” as a goal if you want people to sign up for a newsletter or increase sales.<\/p>\n

2. What type of pin will you use?<\/strong><\/h3>\n

Depending on the content you want to promote, you can choose from four types of pins:<\/p>\n