{"id":44335,"date":"2019-11-18T11:29:21","date_gmt":"2019-11-18T10:29:21","guid":{"rendered":"https:\/\/hybridagency.be\/blog\/analysis\/linkbuilding-een-cruciaal-onderdeel-van-je-seo-strategie\/"},"modified":"2025-09-23T10:25:47","modified_gmt":"2025-09-23T08:25:47","slug":"link-building-a-crucial-part-of-your-seo-strategy","status":"publish","type":"post","link":"https:\/\/hybridagency.be\/en\/blog\/digital-marketing\/link-building-a-crucial-part-of-your-seo-strategy\/","title":{"rendered":"Link building: a crucial part of your SEO strategy!"},"content":{"rendered":"

Linkbuilding is one of the most mysterious, challenging, yet crucial aspects of ranking higher in search engines.<\/p>\n

What is it, and how do you approach it in practice? Our SEO specialists are here to explain!<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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What is linkbuilding?<\/h2>\n

Linkbuilding refers to the technique of getting other websites to link to your website (backlinks).<\/p>\n

This signals to search engines like Google that your website contains valuable content, as other websites consider it worthwhile to link to your site. Inbound links essentially give your website a certain level of “authority.”<\/p>\n

It gets even more interesting when these inbound links focus on specific pages with specific content. As a business, you may want to build more authority for particular products or services rather than your overall brand.<\/p>\n

Why is authority so important?<\/h3>\n

Authority is one of the most significant factors in achieving better rankings in search engines. Ranking factors can generally be divided into three main categories:<\/p>\n

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  1. Technical<\/strong>: fast loading speed, mobile-friendly design, etc.<\/li>\n
  2. On-page<\/strong>: content, keywords, meta descriptions, etc.<\/li>\n
  3. Off-page \u2013 Authority<\/strong>: inbound links<\/li>\n<\/ol>\n

    The first two are foundational\u2014ensure they are in good shape. If you then boost your authority, it will positively impact your rankings. Conversely, if your website or a specific page already has decent authority, technical or on-page optimizations will show results faster.<\/p>\n

    Ahrefs conducted a large-scale study on the impact of these three factors and their correlation with Google rankings. The findings are telling.<\/p>\n

    Quality is key!<\/h3>\n

    Yes, authority is crucial, and you gain authority through backlinks. Should you aim to gather as many backlinks as possible? Not quite\u2014quality is key.<\/p>\n

    Not every link carries the same weight, and the authority of the referring website plays a significant role.<\/p>\n

    There are services that offer to create backlinks for you. Be cautious: in many cases, these companies generate a massive number of backlinks to your site, but they often have little to no value. In fact, Google penalizes the accumulation of low-quality backlinks.<\/p>\n

    On the other hand, if an article appears on a reputable site like a major newspaper linking to your business, you can be confident this will contribute to a higher authority for your domain or specific page URL.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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    How to approach linkbuilding in practice<\/h2>\n

    1. Remove broken backlinks<\/h3>\n

    Linkbuilding isn\u2019t just about adding new, high-quality backlinks; it also involves monitoring the existing ones. Broken backlinks are incoming links that no longer work, often pointing to a page that doesn\u2019t exist anymore, resulting in a 404 error. This can happen if you stop offering a specific product or service or if you\u2019ve restructured your website.<\/p>\n

    Broken links disrupt the flow of authority to your site and signal to search engines that your site isn\u2019t fully up to date, which can hurt your overall authority.<\/p>\n

    Use tools like Ahrefs<\/strong> or Google Search Console<\/strong> to identify pages generating 404 errors and links that are broken or even harmful. Then, redirect these links to relevant new pages.<\/p>\n

    2. Scan for opportunities and quick wins<\/h3>\n

    It\u2019s possible that content about your business already exists online, but without a backlink to your website. For example, you can use Google News<\/strong> to track whether your brand has been mentioned and find an overview of related articles. Be proactive by setting up a Google Alert<\/strong> to receive notifications whenever your business is mentioned.<\/p>\n

    Once you have an overview, contact the author or website and request the addition of a specific backlink.<\/p>\n

    3. Monitor your competitors<\/h3>\n

    You\u2019re not the only website owner working on linkbuilding! Follow these steps to capitalize on what your competitors are doing:<\/p>\n