{"id":44259,"date":"2021-04-01T14:29:31","date_gmt":"2021-04-01T12:29:31","guid":{"rendered":"https:\/\/hybridagency.be\/blog\/analysis\/google-tag-manager-digitale-strategie\/"},"modified":"2025-09-23T11:28:33","modified_gmt":"2025-09-23T09:28:33","slug":"google-tag-manager-digital-strategy","status":"publish","type":"post","link":"https:\/\/hybridagency.be\/en\/blog\/digital-marketing\/google-tag-manager-digital-strategy\/","title":{"rendered":"Google Tag Manager: a fundamental part of your digital strategy"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>If you regularly work on websites or with advertising platforms, you&#8217;ve undoubtedly heard of Google Tag Manager. But what exactly is it, and why should you take the time to start using it? In this blog post, you\u2019ll learn all about it.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start &#091;.text-message+&amp;&#093;:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"174c3023-f990-43c1-84a8-7feb546eebcd\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-&#091;3px&#093;\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h2>What is Google Tag Manager?<\/h2>\n<p>Google Tag Manager is an essential tool for every <a href=\"https:\/\/hybridagency.be\/en\/services\/digital-marketing\/\">online marketer.<\/a> This piece of code is added to your website once by the developer. Once installed, you can set up tracking codes without needing further assistance from the website administrator. Examples include:<\/p>\n<ul>\n<li>Google Analytics code (if not already installed)<\/li>\n<li>The Facebook pixel code<\/li>\n<li>The LinkedIn Insight Tag<\/li>\n<li>Hotjar tracking<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>What can I do with it?<\/h2>\n<p>Google Tag Manager offers a wide range of possibilities. Below, we\u2019ll discuss the ones we use most often.<\/p>\n<h3>Pixels and trackers<\/h3>\n<p>As mentioned earlier, Tag Manager is excellent for quickly installing a pixel. Paste the HTML code of your pixel into Tag Manager, set the trigger to \u201cpageview: all pages,\u201d and you\u2019re good to go. Some platforms, such as Facebook, Hotjar, and LinkedIn, have direct integrations with Google Tag Manager, making the process even simpler. Just enter your account or pixel number, and you\u2019re ready. Want to make your conversions available in advertising platforms as well? That can also be set up in just a few steps.<\/p>\n<h3>Google Analytics events<\/h3>\n<p>Google Analytics is the hub of your online presence\u2014it shows how visitors use your website. An important aspect of this is tracking predefined goals: do people fill out a contact form? Do they download your latest catalog, or make a purchase on your webshop? These events can be implemented by the website developer (hardcoded), but you can also easily add them yourself via Google Tag Manager.<\/p>\n<p>Select \u201cGoogle Analytics Events\u201d as your tag and enter your Event category, Event action, and label. (Don\u2019t forget the value if you want full insights into how much your website earns and the Return On Ad Spend for your ads!) Next, choose a trigger that best suits your goal. Do people land on a thank-you page? Use (part of) that URL as a pageview trigger. Do users fill out a form without a thank-you page? A \u201cForm Submit\u201d trigger can provide the solution. In addition to these types, you can also use triggers for clicks on links and more.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Why is GTM indispensable, and what are the advantages?<\/h2>\n<ul>\n<li>It\u2019s free<\/li>\n<li>Once installed, you\u2019re less dependent on the website developer<\/li>\n<li>It offers more flexibility for testing<\/li>\n<li>It creates a unified tracking framework<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Centralized tracking<\/h2>\n<p>As mentioned earlier, one of the (main) advantages of Google Tag Manager is having a unified tracking framework. Once you\u2019ve set everything up in Tag Manager, all your tracking settings are neatly organized in one place. This not only provides \u201cpeace of mind\u201d but also makes it much easier to make adjustments if something changes. You no longer have to comb through your entire website looking for outdated code, allowing you to quickly get back to your other tasks.<\/p>\n<p>In the visual below, you\u2019ll see an example of how we centralize our tracking. The name clearly indicates the platform (Google Analytics, Facebook, Hotjar, etc.), what it tracks (pixel, event, etc.), and which pages are being tracked. Tip: create a clear plan beforehand for what you want to measure. Which event parameters will you use? What will the trigger look like? (Which URL or form\/button ID will you use?), etc. Document everything and use it as a reference when setting up your tracking. This way, you maintain an overview during setup and can systematically check if something isn\u2019t working as planned.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Is it difficult to work with Google Tag Manager?<\/h2>\n<p>Admittedly, there is a learning curve to using this tool. Some aspects can be quite complex and overwhelming when you first open Tag Manager. To get started, it\u2019s highly recommended to review the <a href=\"https:\/\/support.google.com\/analytics\/answer\/15068052#zippy=,get-started-using-google-analytics-introduction,go-further-with-advanced-features-in-google-analytics-advanced,answer-business-questions-with-google-analytics-intermediate,use-google-analytics-for-your-business-beginner\" target=\"_blank\" rel=\"noopener\">Google Tag Manager Certification<\/a>, which provides a solid foundation of the most important features. Want to set up your own Google Tag Manager? Follow our simple step-by-step guide. If you\u2019re still struggling, you can always reach out to us for help. \ud83d\ude09<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Setting up Google Tag Manager<\/h2>\n<h3>Step 1: Determine what you want to measure and create a plan<\/h3>\n<p>Gather all existing tags in Tag Manager and remove unused codes from your website. Identify the elements you want to track (e.g., Facebook conversions, LinkedIn conversions, etc.). Consider all potential actions on your website, from newsletter sign-ups to adding products to the shopping cart. GTM makes it easy to track all of these.<\/p>\n<h3>Step 2: Create your GTM account<\/h3>\n<p>Log in with your Google account and navigate to Google Tag Manager. You can easily create a new account here.<\/p>\n<h3>Step 3: Create a container<\/h3>\n<p>A container holds everything you want to measure. In most cases, this is a website or an app, but you can include multiple domains in the same container.<\/p>\n<h3>Step 4: Add the container code to your website<\/h3>\n<p>Place the GTM code on every page of your website directly after the <code>&lt;body&gt;<\/code> tag. You\u2019ll likely need your website administrator for this step one last time. For WordPress websites, you can use the Google Tag Manager WordPress Plugin, a handy tool for adding the code to your pages.<\/p>\n<h3>Step 5: Create a tag in the container<\/h3>\n<p>The dashboard provides ready-to-use templates for various services, such as Google Analytics, which you can easily set up. Don\u2019t worry if your service isn\u2019t listed\u2014you can add a custom HTML tag. You can choose to add your tag to all pages or specific pages, or link it to on-page events such as button clicks.<\/p>\n<h3>Step 6: Test your created tag in preview mode<\/h3>\n<p>Always test your tag before publishing. This helps catch any potential errors early. You can find the preview mode next to the publish button in the top-right corner. After enabling it, visit your site, and GTM will show you which tags are active on each page. Test this across your site.<\/p>\n<h3>Step 7: Publish your tag<\/h3>\n<p>If everything works correctly in preview mode, publish your tag and start tracking visitor behavior.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row us_custom_9733e307 has_text_color via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;--laptops-columns-gap:3rem;--tablets-columns-gap:3rem;--mobiles-columns-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Need help setting up your Google Tag Manager account?<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper default_align_right laptops_align_right tablets_align_right mobiles_align_left\"><a class=\"w-btn us-btn-style_1\" href=\"\/en\/contact-us\/\"><span class=\"w-btn-label\">Contact us<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager is a widely used tool in the world of online marketing. But what is it, and what is it used for? Discover more below.<\/p>\n","protected":false},"author":1,"featured_media":42311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[328],"tags":[],"class_list":["post-44259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Tag Manager: a fundamental part of your digital strategy - Hybrid Agency<\/title>\n<meta name=\"description\" content=\"Google Tag Manager: A widely used tool in the world of online marketers. 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