{"id":44141,"date":"2019-04-24T09:49:31","date_gmt":"2019-04-24T07:49:31","guid":{"rendered":"https:\/\/hybridagency.be\/blog\/analysis\/adverteer-op-je-eigen-merknaam\/"},"modified":"2025-09-23T10:17:41","modified_gmt":"2025-09-23T08:17:41","slug":"advertise-on-your-own-brand-name-and-beat-your-competitors","status":"publish","type":"post","link":"https:\/\/hybridagency.be\/en\/blog\/digital-marketing\/advertise-on-your-own-brand-name-and-beat-your-competitors\/","title":{"rendered":"Advertise on your own brand name and beat your competitors"},"content":{"rendered":"

As a company, there is a strong tendency to advertise online for specific products or services that generate immediate revenue. This reflex is quite logical, as businesses can easily measure return on investment per product or service offered. However, it is also important to give sufficient attention to advertising your own brand name online, in addition to the ads you already place for specific products or services. Here are a few good reasons to advertise on your own brand name.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>
\n
\n

Dominate the search results<\/h2>\n

How frustrating is it when you type in your company or brand name on Google and see a bunch of pages unrelated to your business appear!<\/p>\n

By advertising on your own brand name, you ensure more visibility on Google. Your website will appear through an ad and, ideally, also organically, allowing you to take up two positions. Additionally, set up Google My Business<\/a> and users won\u2019t be able to miss your business. You\u2019ll be visible at the top of the search results and in the right-hand column of the search page.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>

Direct visitors to the right landing page<\/h2>\n

As a business, you naturally want visitors to land on the desired page. If someone types in the keyword \u2018Hybrid,\u2019 you probably don\u2019t want them to land on a page with your terms and conditions where the term \u2018Hybrid\u2019 is also mentioned.<\/p>\n

Organically, it\u2019s not possible to choose which landing page appears. That\u2019s determined by Google\u2019s algorithms. However, by advertising via Google, you can decide. Advertise on your own brand name to send potential customers straight to the right landing page, increasing the chances of generating successful leads.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>

Keep full control over the information<\/h2>\n

When you advertise on your own brand name, you can change the results that appear in the search engine whenever you want. This prevents your brand name from taking on a life of its own on Google and allows you to capitalize on temporary promotions or topical events. For example, you can adjust the copy of your campaigns for Christmas or Valentine’s Day and take advantage of the moment.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>

Use Google Ad Extensions<\/h2>\n

Advertising via Google makes the search process for the visitor even more efficient and refined. You can also use Ad Extensions for this. This offers the following benefits:<\/p>\n