{"id":48106,"date":"2025-10-25T11:51:05","date_gmt":"2025-10-25T09:51:05","guid":{"rendered":"https:\/\/hybridagency.be\/?page_id=48106"},"modified":"2025-11-26T09:42:56","modified_gmt":"2025-11-26T08:42:56","slug":"bjarnes-story","status":"publish","type":"page","link":"https:\/\/hybridagency.be\/en\/working-at-hybrid\/colleagues-speak\/bjarnes-story\/","title":{"rendered":"Bjarne\u2019s story"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_fc935353 has_text_color height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"g-breadcrumbs separator_custom\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/hybridagency.be\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\">\/<\/div><div aria-current=\"page\" class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Pages<\/span><meta itemprop=\"position\" content=\"2\"\/><\/div><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_6e1742b4 height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_3ae408c5\"><div class=\"wpb_wrapper\"><h1>How Bjarne Found His Place as a Mentor at Hybrid<\/h1>\n<p>Every month at Hybrid, we put one of our colleagues in the spotlight. This time it\u2019s Bjarne\u2019s turn \u2014 he started more than six years ago as a performance marketer and today, as Head of Academy, he plays a key role in training and guiding our people. His journey perfectly illustrates that at Hybrid, growth doesn\u2019t have to follow a single path \u2014 it follows the direction that suits you best.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_4e3ce60a height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>From Marketer to Mentor<\/h2>\n<p>When Bjarne began his career at Hybrid, the focus was fully on clients and performance campaigns. He worked on a variety of accounts and, like every new colleague, quickly received real responsibility. But over time, he realized he felt more at home in a different kind of role.<\/p>\n<blockquote>\n<p>\u201cI realized that managing accounts just wasn\u2019t for me. I preferred taking on an internal, more supportive role. And when I brought that up, people genuinely listened.\u201d<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_ff58f711 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/11\/Untitled-design-1-1024x768.png\" class=\"attachment-large size-large lazyload\" alt=\"Hybrid\" data-srcset=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/11\/Untitled-design-1-1024x768.png 1024w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/11\/Untitled-design-1-300x225.png 300w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/11\/Untitled-design-1-150x113.png 150w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/11\/Untitled-design-1.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>That openness marked the start of something new. Bjarne got the opportunity to act as a buddy for a new colleague \u2014 an experiment that soon evolved into a more structured form of coaching.<\/p>\n<blockquote>\n<p>\u201cI realized that managing accounts just wasn\u2019t for me. I preferred taking on an internal, more supportive role. And when I brought that up, people genuinely listened.\u201d<\/p>\n<\/blockquote>\n<p>Today, Bjarne leads the Hybrid Academy, where he\u2019s responsible for onboarding, training, and supporting both new and experienced colleagues.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_4e3ce60a height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>The Teacher Inside the Marketer<\/h2>\n<p>It\u2019s no coincidence that Bjarne thrives in a training role. His original plan was to become a secondary school teacher, but just before the academic year started, he switched to Cross Media Management instead.<\/p>\n<blockquote>\n<p>\u201cI\u2019ve always been strongly interested in the internet and data. That combination really appealed to me. And now, in my current role, that teaching aspect has actually come back \u2014 although I see myself more as a coach than a teacher.\u201d<\/p>\n<\/blockquote>\n<p>That blend of didactics and digital expertise is exactly what makes the Hybrid Academy strong: internal trainings that go beyond theory and translate directly into real-life practice.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_ff58f711 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"735\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/10\/IMG_8785-e1758795947440-1024x735.jpg\" class=\"attachment-large size-large lazyload\" alt=\"Hybrid\" data-srcset=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/10\/IMG_8785-e1758795947440-1024x735.jpg 1024w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/10\/IMG_8785-e1758795947440-300x215.jpg 300w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/10\/IMG_8785-e1758795947440-150x108.jpg 150w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/10\/IMG_8785-e1758795947440.jpg 1536w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/735;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_4e3ce60a height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default reversed stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 class=\"title\">A Culture of Trust and Growth<\/h2>\n<p>Anyone who talks to Bjarne quickly notices how proud he is of Hybrid\u2019s culture.<\/p>\n<blockquote>\n<p>\u201cHybrid is a close-knit group of people working toward one shared goal: driving client performance and supporting the growth of our own team. We don\u2019t just see each other as colleagues \u2014 we genuinely see each other as friends.\u201d<\/p>\n<\/blockquote>\n<p>This sense of connection shows up in the small things: shared lunches, monthly activities, and the annual team trip. But it also runs deep in the way people work together. The open culture gives room to learn, make mistakes, and ask questions \u2014 something Bjarne focuses on every day as a coach.<\/p>\n<p>His own role is the best example: it emerged because Hybrid is willing to listen and give people space to use their strengths.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_4e3ce60a height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default reversed stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_ff58f711 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:72.7273%\"><\/div><img decoding=\"async\" width=\"2560\" height=\"1920\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/10\/IMG_8638-scaled.jpeg\" class=\"attachment-full size-full lazyload\" alt=\"hybrid\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1920;\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 class=\"title\">Growing as a Mentor<\/h2>\n<p>Over the years, Bjarne evolved from someone who delivered trainings to someone who guides people over the long term. Today, he not only looks at skills or knowledge, but also at how colleagues feel in their roles and how they can continue to grow.<\/p>\n<blockquote>\n<p>\u201cThat has been an important learning process for me. That personal follow-up is incredibly rewarding \u2014 especially the gratitude you get in return.\u201d<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default reversed stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>His advice to new colleagues sums up his own journey beautifully:<\/p>\n<blockquote>\n<p>\u201cPut your concerns on the table. I did the same \u2014 with a bit of fear, to be honest. But Hybrid really looks at what you want and how you can use your strengths. I\u2019m still very grateful for that.\u201d<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_4e3ce60a height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default reversed stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_ff58f711 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:72.7273%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid9-1024x768.png\" class=\"attachment-large size-large lazyload\" alt=\"Hybrid\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 class=\"title\">Looking Ahead<\/h2>\n<p>Today, Bjarne is excited to further develop the Academy and keep evolving in his role. The way training and coaching have become a structural part of Hybrid makes him visibly proud.<\/p>\n<p>His story is living proof that growth isn\u2019t always a straight line \u2014 sometimes it\u2019s about finding the place where you truly thrive. And that\u2019s exactly the space Hybrid creates.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_37be76d7 height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default reversed stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Want to work in a team where you can grow \u2014 as a person and as a marketer?<\/h2>\n<p>Take a look at our open positions or come meet us for a chat.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"\/en\/working-at-hybrid\/\"><span class=\"w-btn-label\">Working at Hybrid<\/span><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid4-1024x768.png\" class=\"attachment-large size-large lazyload\" alt=\"Hybrid\" data-srcset=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid4-1024x768.png 1024w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid4-300x225.png 300w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid4-150x113.png 150w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid4.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Home\/PagesHow Bjarne Found His Place as a Mentor at Hybrid Every month at Hybrid, we put one of our colleagues in the spotlight. This time it\u2019s Bjarne\u2019s turn \u2014 he started more than six years ago as a performance marketer and today, as Head of Academy, he plays a key role in training and guiding...","protected":false},"author":1,"featured_media":45967,"parent":48446,"menu_order":66,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_top_nav_excluded":false,"_cms_nav_minihome":false,"_cms_nav_section":"","_cms_nav_offsite_url":"","footnotes":""},"class_list":["post-48106","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hybrid Reboot Academy: The story of Bjarne | Hybrid<\/title>\n<meta name=\"description\" content=\"Hybrid Reboot Academy. 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