{"id":43695,"date":"2024-04-02T17:01:55","date_gmt":"2024-04-02T15:01:55","guid":{"rendered":"https:\/\/hybridagency.be\/diensten\/digital-marketing\/trafiek-conversie\/e-mail-marketing\/"},"modified":"2025-09-25T08:45:34","modified_gmt":"2025-09-25T06:45:34","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/hybridagency.be\/en\/services\/digital-marketing\/email-marketing\/","title":{"rendered":"Email marketing"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_fc935353 has_text_color height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"g-breadcrumbs separator_custom\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/hybridagency.be\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\">\/<\/div><div aria-current=\"page\" class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Pages<\/span><meta itemprop=\"position\" content=\"2\"\/><\/div><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_6e1742b4 height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_3ae408c5\"><div class=\"wpb_wrapper\"><h1>Email remains the marketing channel of choice<\/h1>\n<p>The relatively low costs and measurability make email marketing an efficient marketing channel. Other reasons to keep choosing email marketing can be found below.<\/p>\n<p>Email marketing is often underestimated or written off because many see it as an outdated channel. Nothing could be further from the truth, email marketing is very much alive if you ask us. Email remains the ultimate marketing channel with the highest global Return On Investment (ROI). Its relatively low costs and measurability make it an efficient channel.<\/p>\n<p>Emails that are opened and read, that\u2019s what it\u2019s all about. To achieve this, we need to capture attention by providing relevant information that customers are really looking for. This can be in the form of a simple newsletter, but we can also take it a step further with marketing automation.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"\/en\/contact-us\/\"><span class=\"w-btn-label\">Contact us to discuss your email marketing<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_4e3ce60a height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>How we help you with Email Marketing<\/h2>\n<p>Do you want to start with email marketing, or further develop and improve your current email marketing strategy?<br \/>\nHere\u2019s how we can support you in different aspects of email marketing:<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Periodic and transactional emails<\/h4>\n<p>We help you send periodic and transactional emails. We create emails that increase both engagement and sales within your target group, with special attention to mobile readability. Since many emails are read on smartphones, we make sure every email is perfectly optimized for mobile.<\/p>\n<h4>Email automation<\/h4>\n<p>Want to go beyond traditional email marketing? That\u2019s where marketing automation comes in. With marketing automation, we set up an automated flow to guide your customers through your story. Emails are sent automatically when a specific condition is met. Think of customers signing up for your newsletter or having their birthday. We prepare predefined scenarios and test them to ensure everything runs smoothly and fully automatically.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_ff58f711 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:88%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"657\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2024\/12\/yogas-design-J6Qn9sE4aKM-unsplash-scaled-e1736407595711-1024x657.jpg\" class=\"attachment-large size-large lazyload\" alt=\"E-mail Automation\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/657;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Providing email templates<\/h4>\n<p>An email template is an essential basis for email marketing. We can design and build a custom email template for your company, fully aligned with your wishes, needs, and corporate identity. We don\u2019t just look at how your email looks, but also ensure it\u2019s optimized to meet your objectives.<\/p>\n<h4>Structuring data within your email account<\/h4>\n<p>The money is in the list! A structured list of email addresses remains a very valuable tool for your business. With email marketing, we build a list of people who have shown interest in your products or services in one way or another. We bring all these people together from every channel into one centralized list, which we then use to set up campaigns.<\/p>\n<h4>A\/B testing<\/h4>\n<p>By running A\/B tests, we can determine based on data which content works best for which audience. The email with the best results is then sent to the full mailing list.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_ff58f711 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:115%\"><\/div><img decoding=\"async\" width=\"967\" height=\"1024\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2024\/12\/stephen-dawson-qwtCeJ5cLYs-unsplash-scaled-e1736407521906-967x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"Dashboard\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 967px; --smush-placeholder-aspect-ratio: 967\/1024;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_37be76d7 height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 class=\"title\">Hybrid, your email marketing expert<\/h2>\n<p>Curious how you can take your email campaigns to the next level? We review your entire digital approach. This way, you\u2019ll discover how to generate more leads or enable more sales with the same budget.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"\/en\/services\/boost-your-online-performance-now\/\"><span class=\"w-btn-label\">Request your performance audit<\/span><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_ff58f711 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid5-1024x768.png\" class=\"attachment-large size-large lazyload\" alt=\"Hybrid\" data-srcset=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid5-1024x768.png 1024w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid5-300x225.png 300w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid5-150x113.png 150w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid5.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_bottom align_justify\" style=\"--hwrapper-gap:3rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Results through smart email campaigns<\/h2>\n<\/div><\/div><div class=\"w-btn-wrapper align_none hide_on_mobiles\"><a class=\"w-btn us-btn-style_1 us_custom_505c16b0\" href=\"\/en\/cases\/\"><span class=\"w-btn-label\">See all our cases<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-grid us_grid type_grid layout_101 cols_2 preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:2;--gap:1rem;\"><style>@media (max-width:767px){#us_grid_1{--columns:1!important}}.layout_101 .w-grid-item-h{}.layout_101 .usg_post_title_1{margin-bottom:1rem!important}.layout_101 .usg_vwrapper_2{width:100%!important;padding-bottom:1.5rem!important}.layout_101 .usg_post_image_1{margin-bottom:1.5rem!important;border-radius:0.5rem!important}.layout_101 .usg_post_custom_field_1{color:#05A2C0!important;font-size:1rem!important;font-weight:600!important;margin-bottom:0.5rem!important}.layout_101 .usg_post_taxonomy_1{color:#7A8C97!important;font-size:1rem!important;font-weight:400!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-43787 us_portfolio type-us_portfolio status-publish has-post-thumbnail hentry us_portfolio_category-leadgeneration\" data-id=\"43787\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_justify\" style=\"--vwrapper-gap: 0rem;\"><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\" style=\"--vwrapper-gap: 0rem; --vwrapper-parent-gap: 0rem;\"><div class=\"w-post-elm post_image usg_post_image_1 has_ratio\"><a href=\"https:\/\/hybridagency.be\/en\/case\/engels\/\" aria-label=\"Data-driven lead generation for Engels supported by Hybrid\"><img decoding=\"async\" width=\"1500\" height=\"1000\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2022\/07\/engels-leadgen.jpg\" class=\"attachment-woocommerce_single size-woocommerce_single wp-post-image lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/1000;\" \/><\/a><div style=\"padding-bottom:66.6667%\"><\/div><\/div><span class=\"w-post-elm post_custom_field usg_post_custom_field_1 has_text_color type_text klantnaam\"><span class=\"w-post-elm-value\">Engels<\/span><\/span><h4 class=\"w-post-elm post_title usg_post_title_1 color_link_inherit\"><a href=\"https:\/\/hybridagency.be\/en\/case\/engels\/\">Data-driven lead generation for Engels supported by Hybrid<\/a><\/h4><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 has_text_color style_simple\"><span class=\"term-334 term-leadgeneration\">Leadgeneration<\/span><\/div><\/div><a class=\"w-btn us-btn-style_2 usg_btn_1 icon_atright\" href=\"https:\/\/hybridagency.be\/en\/case\/engels\/\"><span class=\"w-btn-label\">Learn more<\/span><i class=\"fas fa-chevron-right\"><\/i><\/a><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-45919 us_portfolio type-us_portfolio status-publish has-post-thumbnail hentry us_portfolio_category-e-commerce us_portfolio_category-omnichannel\" data-id=\"45919\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_justify\" style=\"--vwrapper-gap: 0rem;\"><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\" style=\"--vwrapper-gap: 0rem; --vwrapper-parent-gap: 0rem;\"><div class=\"w-post-elm post_image usg_post_image_1 has_ratio\"><a href=\"https:\/\/hybridagency.be\/en\/case\/x2o\/\" aria-label=\"From showroom to search result: X\u00b2O and Hybrid building sustainable growth\"><img decoding=\"async\" width=\"1920\" height=\"1355\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/06\/furniture_image.webp\" class=\"attachment-woocommerce_single size-woocommerce_single wp-post-image lazyload\" alt=\"X2O\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1355;\" \/><\/a><div style=\"padding-bottom:66.6667%\"><\/div><\/div><span class=\"w-post-elm post_custom_field usg_post_custom_field_1 has_text_color type_text klantnaam\"><span class=\"w-post-elm-value\">X\u00b2O<\/span><\/span><h4 class=\"w-post-elm post_title usg_post_title_1 color_link_inherit\"><a href=\"https:\/\/hybridagency.be\/en\/case\/x2o\/\">From showroom to search result: X\u00b2O and Hybrid building sustainable growth<\/a><\/h4><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 has_text_color style_simple\"><span class=\"term-335 term-e-commerce\">E-commerce<\/span><b> | <\/b><span class=\"term-333 term-omnichannel\">Omnichannel<\/span><\/div><\/div><a class=\"w-btn us-btn-style_2 usg_btn_1 icon_atright\" href=\"https:\/\/hybridagency.be\/en\/case\/x2o\/\"><span class=\"w-btn-label\">Learn more<\/span><i class=\"fas fa-chevron-right\"><\/i><\/a><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;101&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;43787&quot;,&quot;45919&quot;],&quot;posts_per_page&quot;:&quot;2&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;post__in&quot;:&quot;ASC&quot;},&quot;order&quot;:&quot;ASC&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row hide_on_default hide_on_laptops hide_on_tablets via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" href=\"\/en\/cases\/\"><span class=\"w-btn-label\">See all our cases<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"We were looking for someone who could challenge us, not just execute what we asked. Hybrid fit that picture perfectly. Elien Defever, Omnichannel Marketing Manager at X\u00b2O Challenge With a strong growth story and ambitious plans in four countries, X\u00b2O was looking for a partner that offered more than operational support. They wanted: a strategic...","protected":false},"author":1,"featured_media":46456,"parent":43683,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43695","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing | Hybrid<\/title>\n<meta name=\"description\" content=\"Email marketing is the ultimate marketing tool with the highest ROI. You can use this tool in many different ways. Discover how here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hybridagency.be\/en\/services\/digital-marketing\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing | Hybrid\" \/>\n<meta property=\"og:description\" content=\"Email marketing is the ultimate marketing tool with the highest ROI. You can use this tool in many different ways. 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