{"id":43693,"date":"2024-04-02T16:32:21","date_gmt":"2024-04-02T14:32:21","guid":{"rendered":"https:\/\/hybridagency.be\/diensten\/digital-marketing\/trafiek-conversie\/conversie-optimalisatie\/"},"modified":"2025-09-25T08:43:33","modified_gmt":"2025-09-25T06:43:33","slug":"conversion-optimalization","status":"publish","type":"page","link":"https:\/\/hybridagency.be\/en\/services\/digital-marketing\/conversion-optimalization\/","title":{"rendered":"Conversion optimization"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_fc935353 has_text_color height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><nav class=\"g-breadcrumbs separator_custom\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/hybridagency.be\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\">\/<\/div><div aria-current=\"page\" class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Pages<\/span><meta itemprop=\"position\" content=\"2\"\/><\/div><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_6e1742b4 height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_3ae408c5\"><div class=\"wpb_wrapper\"><h1>Conversion Optimization<\/h1>\n<p>Conversion optimization is about improving your website or ads to achieve more conversions. It goes beyond simply changing the color of a call-to-action button. We look at the entire user flow to identify where visitors drop off because something isn\u2019t working properly.<\/p>\n<p>Imagine this: you\u2019ve written a strong ad, but it delivers nothing because a part of your website is malfunctioning. That\u2019s a waste, right?<br \/>\nThat\u2019s why it\u2019s important to keep optimizing both your website and your ads.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_4e3ce60a height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 class=\"title\">Website Conversion Optimization<\/h2>\n<p>There is often room for improvement on the website as well. Don\u2019t assume that once your website is published, you don\u2019t need to look at it anymore. Getting visitors to your website is of course important, but what really matters is that they actually complete a conversion. This could be a purchase, a contact request, or a newsletter subscription. Optimizing your site for conversions can contribute to this.<\/p>\n<p>Conversion optimization helps you get more out of your website visitors. The goal is simple: convert as many visitors as possible into customers, leads, or other valuable actions. We do this by identifying and addressing bottlenecks in the user experience.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_ff58f711 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid3-1024x768.png\" class=\"attachment-large size-large lazyload\" alt=\"Hybrid\" data-srcset=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid3-1024x768.png 1024w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid3-300x225.png 300w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid3-150x113.png 150w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid3.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A fast website, clear navigation, and persuasive calls-to-action make the difference. But conversion optimization goes beyond small adjustments. We analyze the entire path a visitor takes, from the first click to the final action. Where do people drop off? And why do some pages perform better than others?<\/p>\n<p>By continuously testing and adjusting, we create a seamless user experience that builds trust and increases conversions. Whether you sell products, collect quote requests, or want to generate subscriptions, conversion optimization makes your digital investment more profitable.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_6a4d3d6c height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Ad Conversion Optimization<\/h2>\n<p>For ads, we run A\/B tests on both the ad copy and the visuals. Which ad text works and which doesn\u2019t? Can we phrase the description differently? Is the CTA clear enough?<\/p>\n<p>For visual ads, we optimize by alternating different styles. Does a certain image work better with a light or dark background? Or do inspirational images perform better than product images?<br \/>\nCan we adjust the colors to something more eye-catching that motivates people to click? Varying types of content (video versus static images) can also make a difference.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>How do we work?<\/h2>\n<p>But how is it possible to increase your conversions? First, we look at your visitors. Who are they? What are they hoping to find? What influences their decisions? Next, we go through the conversion process and identify pitfalls. We create an overview of things that can be improved or added, and test what works or doesn\u2019t through A\/B testing.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_37be76d7 height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 class=\"title\">Do you want to aim for higher online returns?<\/h2>\n<p>Are you currently getting the maximum out of your website? Our experts review your entire digital approach to identify where opportunities still lie. Based on our audit, we advise you on tangible quick wins that immediately deliver a difference in returns.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"\/en\/services\/boost-your-online-performance-now\/\"><span class=\"w-btn-label\">Request your performance audit<\/span><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_ff58f711 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid8-1024x768.png\" class=\"attachment-large size-large lazyload\" alt=\"Hybrid\" data-srcset=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid8-1024x768.png 1024w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid8-300x225.png 300w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid8-150x113.png 150w, https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/09\/Hybrid8.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_bottom align_justify\" style=\"--hwrapper-gap:3rem;--hwrapper-row-gap:0rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Clients who achieve results from visibility<\/h2>\n<\/div><\/div><div class=\"w-btn-wrapper align_none hide_on_mobiles\"><a class=\"w-btn us-btn-style_1 us_custom_505c16b0\" href=\"\/en\/cases\/\"><span class=\"w-btn-label\">See all our cases<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-grid us_grid type_grid layout_101 cols_2 preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:2;--gap:1rem;\"><style>@media (max-width:767px){#us_grid_1{--columns:1!important}}.layout_101 .w-grid-item-h{}.layout_101 .usg_post_title_1{margin-bottom:1rem!important}.layout_101 .usg_vwrapper_2{width:100%!important;padding-bottom:1.5rem!important}.layout_101 .usg_post_image_1{margin-bottom:1.5rem!important;border-radius:0.5rem!important}.layout_101 .usg_post_custom_field_1{color:#05A2C0!important;font-size:1rem!important;font-weight:600!important;margin-bottom:0.5rem!important}.layout_101 .usg_post_taxonomy_1{color:#7A8C97!important;font-size:1rem!important;font-weight:400!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-45930 us_portfolio type-us_portfolio status-publish has-post-thumbnail hentry us_portfolio_category-e-commerce us_portfolio_category-omnichannel\" data-id=\"45930\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_justify\" style=\"--vwrapper-gap: 0rem;\"><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\" style=\"--vwrapper-gap: 0rem; --vwrapper-parent-gap: 0rem;\"><div class=\"w-post-elm post_image usg_post_image_1 has_ratio\"><a href=\"https:\/\/hybridagency.be\/en\/case\/ava\/\" aria-label=\"AVA &#038; Hybrid: a digital transformation with tangible impact\"><img decoding=\"async\" width=\"2560\" height=\"1707\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2025\/06\/9d86d40137bc1c2d803047737874ed9eb25894eb_VERHUIZEN_060_1-scaled.webp\" class=\"attachment-woocommerce_single size-woocommerce_single wp-post-image lazyload\" alt=\"AVA\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/><\/a><div style=\"padding-bottom:66.6667%\"><\/div><\/div><span class=\"w-post-elm post_custom_field usg_post_custom_field_1 has_text_color type_text klantnaam\"><span class=\"w-post-elm-value\">AVA<\/span><\/span><h4 class=\"w-post-elm post_title usg_post_title_1 color_link_inherit\"><a href=\"https:\/\/hybridagency.be\/en\/case\/ava\/\">AVA &#038; Hybrid: a digital transformation with tangible impact<\/a><\/h4><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 has_text_color style_simple\"><span class=\"term-335 term-e-commerce\">E-commerce<\/span><b> | <\/b><span class=\"term-333 term-omnichannel\">Omnichannel<\/span><\/div><\/div><a class=\"w-btn us-btn-style_2 usg_btn_1 icon_atright\" href=\"https:\/\/hybridagency.be\/en\/case\/ava\/\"><span class=\"w-btn-label\">Learn more<\/span><i class=\"fas fa-chevron-right\"><\/i><\/a><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-43797 us_portfolio type-us_portfolio status-publish has-post-thumbnail hentry us_portfolio_category-omnichannel\" data-id=\"43797\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_justify\" style=\"--vwrapper-gap: 0rem;\"><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\" style=\"--vwrapper-gap: 0rem; --vwrapper-parent-gap: 0rem;\"><div class=\"w-post-elm post_image usg_post_image_1 has_ratio\"><a href=\"https:\/\/hybridagency.be\/en\/case\/maxi-zoo\/\" aria-label=\"From website to store: omnichannel growth at Maxi Zoo with Hybrid\"><img decoding=\"async\" width=\"738\" height=\"340\" data-src=\"https:\/\/hybridagency.be\/wp-content\/uploads\/2022\/07\/maxizoo.jpg\" class=\"attachment-woocommerce_single size-woocommerce_single wp-post-image lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 738px; --smush-placeholder-aspect-ratio: 738\/340;\" \/><\/a><div style=\"padding-bottom:66.6667%\"><\/div><\/div><span class=\"w-post-elm post_custom_field usg_post_custom_field_1 has_text_color type_text klantnaam\"><span class=\"w-post-elm-value\">Maxi Zoo<\/span><\/span><h4 class=\"w-post-elm post_title usg_post_title_1 color_link_inherit\"><a href=\"https:\/\/hybridagency.be\/en\/case\/maxi-zoo\/\">From website to store: omnichannel growth at Maxi Zoo with Hybrid<\/a><\/h4><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 has_text_color style_simple\"><span class=\"term-333 term-omnichannel\">Omnichannel<\/span><\/div><\/div><a class=\"w-btn us-btn-style_2 usg_btn_1 icon_atright\" href=\"https:\/\/hybridagency.be\/en\/case\/maxi-zoo\/\"><span class=\"w-btn-label\">Learn more<\/span><i class=\"fas fa-chevron-right\"><\/i><\/a><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" data-us-json='{&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;101&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;45930&quot;,&quot;43797&quot;],&quot;posts_per_page&quot;:&quot;2&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;post__in&quot;:&quot;ASC&quot;},&quot;order&quot;:&quot;ASC&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;},&quot;lang&quot;:&quot;en&quot;}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row hide_on_default hide_on_laptops hide_on_tablets via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" href=\"\/en\/cases\/\"><span class=\"w-btn-label\">See all our cases<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"The collaboration with Hybrid resulted in strong and measurable growth on multiple fronts. For 8 years we have evolved together: from data capture and email marketing to a fully integrated Hybrid online team. Maxi Zoo Challenge In a highly competitive market, Maxi Zoo as a physical retailer wants to attract more pet owners to its...","protected":false},"author":1,"featured_media":46448,"parent":43683,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_top_nav_excluded":false,"_cms_nav_minihome":false,"_cms_nav_section":"","_cms_nav_offsite_url":"","footnotes":""},"class_list":["post-43693","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion optimization | Hybrid<\/title>\n<meta name=\"description\" content=\"Hybrid Agency works to optimize conversions for various clients. 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