Deliver the right message to the right person at the right time

Traditional channels like trade shows, TV ads, and print campaigns are delivering less and less. Even organic reach on Facebook and LinkedIn is falling short. The solution? Paid Advertising.

Why invest in Paid Advertising? Let us show you how it works and why it can make a difference for your business.

What is Paid Advertising?

You’ve probably heard terms like ‘Social Media Advertising,’ ‘Search Engine Advertising,’ ‘Display Advertising,’ or ‘Retargeting.’ All these different types of ads fall under the umbrella of Paid Advertising.

Paid Advertising is all about being present with targeted ads. Your message is shown when consumers are searching for businesses like yours, when they aren’t actively searching yet, or even when they’re looking for something without realizing it.

That’s the power of Paid Advertising.

Various benefits

Why Paid Advertising?

We could think of hundreds of reasons to start with Paid Advertising. Here are the most important ones. Of course, it’s crucial to manage and control your Paid Ads effectively—or you can rely on experienced experts. They can help you earn and save a lot of money.

Extra revenue

Reach an entirely new audience or re-engage existing customers. This ensures they continue purchasing your products or services

Cost-effective

Achieving the same reach through traditional media would cost significantly more compared to Paid Advertising. And let’s not even start on the difference in results.

Hyper-relevant

You reach people who are interested in your business at the exact moment it’s convenient for them.

Measurable

You know exactly how much return each euro of advertising budget generates. This makes advertising almost an exact science—you can clearly see the impact of your campaigns.

Fast and efficient

It’s the quickest way to reach the people who matter most to your business, allowing you to adjust your message to fit any situation in real-time.

Quick to respond

You can swiftly react to new trends, market changes, product updates, and the evolving needs of your audience.

There are several types of Paid Advertising

You’ve probably noticed: Paid Advertising spans across various channels. LinkedIn, Facebook, Instagram, Spotify, Reddit… if your audience is there, chances are you can advertise there too.

#1 Search Advertising

Ads on Google, Bing, Yahoo

Search engines have become an essential part of our daily lives. We use Google (and even Bing) every day to search for recipes, opening hours, locations, information, and yes, even medical advice.

Search Ads appear when someone in your target audience searches for relevant keywords you want to be found for. This allows you to seamlessly align with the journey your potential customers are taking.

However, we often see that traditional Search Ads alone are no longer sufficient for many businesses. That’s why we go beyond, utilizing options like:

  • Local campaigns to highlight your physical locations in Google Maps, Business, Display, Gmail, and even YouTube.
  • Discovery Ads to make your business stand out in the Discover Feed, YouTube, Gmail Promotions, and Gmail Social.
  • Shopping Ads to showcase your products to potential customers and share key product information directly in the search results

We use state-of-the-art tools for feed optimization (think Channable) and CSS partners. This allows us to showcase your products in the best possible way to your potential customers.

But we also know that the options mentioned above are just the tip of the iceberg. We’re well-versed in the channels search engines offer and know exactly which ones are most effective to boost your bottom line.

Paid advertising
Socials

#2 Social Media Advertising

Ads on Facebook, LinkedIn, Instagram, TikTok, …

The list of social media platforms is endless, and so is our behavior on them. We spend hours scrolling through feeds, discovering, liking, sharing, and finding inspiration. Standing out with just one business post among all that valuable content? That’s nearly impossible.

If you really want to reach your target audience through social media, you need to advertise. Showcase your products on Facebook, Instagram, or TikTok, persuade leads on LinkedIn, or boost your products across multiple platforms. We handle this with the necessary technical integrations and feed management, filtering and selling your products through various social shops.

#3 Display Advertising

Ads on… 2 million websites

Banner blindness? That’s still a thing—unless your banners are truly relevant. In that case, Display Advertising becomes a powerful tool to reach your potential customers across the entire internet.

Is your target audience browsing The New York Times, the Gmail web app, or HLN? Then you can be there too. The Display Network allows you to show your ads based on your audience’s browsing behavior, profile, or search history.

Hybrid supports you with strategy, media planning, execution, and the creation of display ads.

Display
Youtube

#4 Video Advertising

Your videos on every screen

A good commercial always works. We use Facebook or LinkedIn for short video messages and push videos through YouTube Ads. This brings back the golden days of TV advertising—without the high budgets and with measurable results.

#5 Other variants

Spotify, Google Maps, Google Discovery, Waze, Reddit

The sky’s the limit. You can reach your target audience on the platforms they use. Convince music lovers via Spotify, share news on the Discovery feed, or make your locations stand out on Waze.

Want to take it a step further? Boost your webshop sales with Google Shopping, fill your hotel rooms with Travel Ads, promote your app with app ads… The possibilities are endless, but keeping an overview is essential.

Spotify
Hybrid Agency Team

Getting started with paid advertising?

Hybrid, your partner for Paid Advertising

Our certified marketers are highly experienced, managing over 10 million euros in paid campaigns while contributing to both strategy and execution.

Over the past few years, we’ve helped numerous SMEs and large companies achieve impactful results with Paid Ads. Shopping Ads, Display Ads, TikTok Ads —you name it, we have done it!

We don’t rely on a one-trick pony but use a thoughtful and personalized approach. Thanks to our focused and results-driven way of working, we’ve grown into a leading Google Premier Partner and Meta Partner.

Impactful ads for…

The stories and results of our clients speak for themselves. Discover how we created impactful advertisements for ambitious brands.

Lead generation – Engels

At the beginning of 2020, Engels chose Hybrid as its new partner for lead generation, with clear ambitions: achieving an overall growth of +20%.

Learn more