Email remains the ultimate marketing channel!

Its relatively low costs and measurability make it an efficient marketing tool. Read more below about why email marketing and marketing automation continue to be the top choice!

Email marketing is often underestimated or dismissed as an outdated channel. Nothing could be further from the truth—email marketing is alive and thriving!

Email remains the ultimate marketing channel, boasting the highest global Return On Investment (ROI). Its relatively low costs and measurability make it an efficient marketing tool. Discover more reasons why email marketing should remain a key part of your strategy here.

Getting emails opened and read—that’s what it’s all about. To achieve this, we need to grab attention by offering relevant information that customers are genuinely looking for. This can take the form of a simple newsletter, or we can take it a step further with marketing automation.

E-mail Automation

How we can help you with email marketing

Do you want to start with email marketing or further develop and improve your current email marketing strategy?
Here’s how we can assist you with various aspects of email marketing:

Periodic and transactional emails

We assist you in sending periodic and transactional emails. We create emails that drive both engagement and sales within your target audience, with special attention to mobile readability. Since many emails are read on smartphones, we ensure that every email is optimized for mobile viewing.

Email automation

Looking to go beyond traditional email marketing? Then email automation is the next step. With marketing automation, we set up an automated flow to guide your customers through your story. Emails are sent automatically when specific conditions are met—for example, when customers sign up for your newsletter or on their birthday. We create predefined scenarios and test them to ensure everything runs smoothly and completely automatically.

E-mail Automation
Dashboard

Providing email templates

An email template is an essential foundation for successful email marketing. We can design and build an email template tailored to your company’s needs and preferences, fully aligned with your branding. Beyond appearance, we ensure your email template is optimized to meet your objectives.

Structuring data within your email account

The money is in the list! A well-structured email list is a highly valuable asset for your business. By engaging in email marketing, we help build a list of people who have shown interest in your products or services. From all channels, we consolidate these contacts into one centralized list, enabling us to set up targeted campaigns.

A/B testing

Through A/B testing, we use data to determine which content performs best for specific target audiences. The email with the best results is then sent to the full mailing list.

Hybrid Agency Team

Getting started with email marketing?

Hybrid, your email marketing expert

Curious how to take your email campaigns to the next level? We’ll review your entire digital approach, helping you discover how to generate more leads or increase sales within the same budget.

They succeed with Hybrid

Curious about the impact we can make? Discover how our clients’ search rankings effectively contribute to their business results.

Omnichannel Growth – X²O

Within this ongoing partnership, our performance experts work alongside X²O’s in-house marketers as one team, supporting both strategically and in execution and knowledge transfer. Result: +280% Paid revenue.

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Lead generation – Engels

At the beginning of 2020, Engels chose Hybrid as its new partner for lead generation, with clear ambitions: achieving an overall growth of +20%.

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