Case
Lead generation – Sportspreker
The client
SportSpreker is an agency centered around everyone in and around (top-level) sports. Interested parties can book individuals from the sports world—such as (former) athletes, coaches, sports journalists, presenters, writers, or sports marketers—as guest speakers, moderators, or for hosting clinics.
The challenge
SportSpreker aims to become the leading agency in Belgium for motivational speakers with a background in top-level sports. At Hybrid, we embraced the challenge to increase the number of conversions. Given that SportSpreker is a new and unique concept in Belgium, our focus is on creating awareness among the right audience.
Our approach
Precisely defining the target audience proved to be a challenge. Therefore, we implemented a combination of an awareness and acquisition strategy, based on a mix of inbound and prospecting campaigns.
To achieve this goal, we utilized the following channels:
- Paid advertisements (including Search and Remarketing)
- An ongoing SEO strategy
- Real-time dashboards and in-depth data analysis to provide transparent reporting and analysis for the client.
- Conversion optimization
We differentiate ourselves by staying agile, making continuous adjustments based on ROAS. Close collaboration with SportSpreker is crucial to this process
The result
Since the collaboration began one year ago, we’ve seen a doubling of the number of leads, achieved at a lower cost per lead.


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Frequently Asked Questions
Hybrid connects the right people to your digital projects. Thanks to our unique approach, our clients can stay agile, within their resources, and achieve maximum results.
Hybrid helps in various ways: we create a digital strategy tailored to your goals, drive traffic and conversions, visualize and analyze data, and build websites that truly work.
Hybrid is a registered service provider for the SME e-wallet. This means that SMEs can claim up to 30% reimbursement on the costs of online marketing and digital strategy advice.