Case

Santana

The client

A few years ago, Santana, the leading reference in cork floors and walls, turned to us. Through a network of ten owned stores, Santana inspires and serves consumers searching for high-quality and sustainable flooring and wall solutions.

The challenge

Santana focuses on physical retail sales in a competitive market offering countless solutions for floors and walls. The challenge, therefore, was to attract the right consumers to their showrooms

Our Approach

The orientation phase of the consumer journey increasingly takes place online. Guiding the consumer through this digital journey is crucial. Our strategic team collaborated to develop a thoughtful strategy focused on online acquisition, lead nurturing, and product awareness.

Let our experts review your entire digital approach and discover how the same budget can yield more leads or sales.

The result

The results speak for themselves: more than a doubling of the conversion rate in search campaigns. By focusing on increasing ad relevance, we achieved a 49% increase in CTR. Additionally, improved user experience on landing pages led to a 50% increase in conversions.

The logical consequence of these impressive results: the cost per conversion for AdWords campaigns dropped by 49.3%. More results with the same budget!

Case - Santana
Hybrid Agency Team

Performance Audit

Looking for higher online performance?

Curious if you’re currently maximizing the results of your online efforts? Let our experts review your entire digital approach and discover how you can generate more leads or sales with the same budget.

Frequently Asked Questions

How can Hybrid help me?

Hybrid connects the right people to your digital projects. Thanks to our unique approach, our clients can stay agile, within their resources, and achieve maximum results.

What services does an online marketing agency provide?

Hybrid helps in various ways: we create a digital strategy tailored to your goals, drive traffic and conversions, visualize and analyze data, and build websites that truly work.

How does the SME e-wallet work for online marketing advice?

Hybrid is a registered service provider for the SME e-wallet. This means that SMEs can claim up to 30% reimbursement on the costs of online marketing and digital strategy advice.