Case
Lead generation – Renson
The client
Renson produces high-quality solutions for ventilation, sun protection, and patio covers, offering these to end consumers through a global network of professional dealers.
The challenge
While Renson produces the solutions, they rely on a network of ambassadors for sales and installation. The main challenge? Maximizing final sales through these ambassadors.
Our Approach
We recommended a phased implementation of an online acquisition and lead nurturing strategy for all key countries in Western Europe (Benelux, France, Germany, Switzerland, and Austria).
- An overarching paid advertising strategy with local adaptations
- Structured online advertising via Google, Bing, Facebook, and Instagram
- Lead-focused conversion optimization on websites and landing pages
- Dashboarding via Google Data Studio for transparent analysis and reporting
- Design and development of a scalable platform with mini-websites for local Renson ambassadors, aimed at maximum lead generation
The result
Reflecting on the 5-year collaboration, we see:
- A rising trend in the number of marketing and sales-qualified leads through paid advertising
- A global decrease in cost per lead across paid advertising channels
In addition to traffic maximization, we also focus on on-site conversion optimization.
Example: A successful A/B test aimed at brochure requests resulted in a 90% increase in the conversion rate for brochure downloads. For Belgian campaigns, brochure downloads through paid channels in 2018 increased month-on-month compared to 2017, with peaks of up to 280% growth.


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Frequently Asked Questions
Hybrid connects the right people to your digital projects. Thanks to our unique approach, our clients can stay agile, within their resources, and achieve maximum results.
Hybrid helps in various ways: we create a digital strategy tailored to your goals, drive traffic and conversions, visualize and analyze data, and build websites that truly work.
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