Case

Lead generation – Renson

The client

Renson produces high-quality solutions for ventilation, sun protection, and patio covers, offering these to end consumers through a global network of professional dealers.

The challenge

While Renson produces the solutions, they rely on a network of ambassadors for sales and installation. The main challenge? Maximizing final sales through these ambassadors.

Our Approach

We recommended a phased implementation of an online acquisition and lead nurturing strategy for all key countries in Western Europe (Benelux, France, Germany, Switzerland, and Austria).

The result

Reflecting on the 5-year collaboration, we see:

  • A rising trend in the number of marketing and sales-qualified leads through paid advertising
  • A global decrease in cost per lead across paid advertising channels

In addition to traffic maximization, we also focus on on-site conversion optimization.

Example: A successful A/B test aimed at brochure requests resulted in a 90% increase in the conversion rate for brochure downloads. For Belgian campaigns, brochure downloads through paid channels in 2018 increased month-on-month compared to 2017, with peaks of up to 280% growth.

Case - Renson
Hybrid Agency Team

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Frequently Asked Questions

How can Hybrid help me?

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What services does an online marketing agency provide?

Hybrid helps in various ways: we create a digital strategy tailored to your goals, drive traffic and conversions, visualize and analyze data, and build websites that truly work.

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