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Which WordPress page editor should you use?
The most popular choice: A WordPress Page Builder Plugin
The WordPress page builder has been extremely popular for years and can also be used if you choose to have a WordPress website created.
A page builder offers more freedom and options to populate your website than just the text editor. Plus, you don’t need any coding knowledge to use it. A page builder is a WordPress plugin that allows you to place elements like a button, image, or video on a page of your website and can be used in almost any WordPress theme.
A page builder works intuitively and offers various benefits for the end user. We will briefly highlight these benefits and discuss our preference.
Page builders often offer two versions: a free version with limited functions and a premium version with exclusive unlocked features that enhance the page-building experience.
Here are some of the most popular page builders for WordPress.
Visual Composer
Any user can start building pages, blocks, elements, and more without any coding complexity. Like other page builders, Visual Composer also offers its own library of design elements, the “Visual Composer Hub,” consisting of nine different categories, including blocks, add-ons, elements, Giphy, and more. With over 100 interesting features and more than 300 content elements, you’ll be on your way to creating a brand-new website in no time.
Beaver Builder
Beaver Builder is a powerful page builder highly regarded in the WordPress community. With this module, you can add almost anything you want, including carousels, backgrounds, content blocks, buttons, and more. You can also choose from 30 pre-designed landing page templates. Beaver Builder is slightly more expensive than other page builders.
Elementor
The leading plugin for building WordPress websites, Elementor’s versatile page-building solution is suitable for beginners and experts alike. From a detailed free version to a range of competitively priced paid subscriptions, its best tools include creating marketing pop-ups, desktop and mobile design, and WooCommerce integration.
Want to know more? Read our article on The 5 Most Popular WordPress Page Builders.

What other options are there?
Gutenberg WordPress block editor as an alternative?
If you’re looking to have a WordPress website built, chances are you’ll encounter the Gutenberg WordPress block editor.
When WordPress introduced Gutenberg, the new website editor, in December 2018, it faced some resistance. However, if you look around at WordPress-centric websites today, it’s clear that more and more developers are exploring Gutenberg. Some are satisfied, others not.
What is Gutenberg?
If you’re unfamiliar with the term, Gutenberg is the default editor used by all WordPress sites unless you specifically disable it. It looks something like this:

Gutenberg is a block-based content management tool that works with WordPress. It follows in the footsteps of full-fledged drag-and-drop page builders like Beaver Builder, Divi, and Elementor.
The key difference between the Gutenberg WordPress editor and the previous WordPress editor (now called the “classic editor” or “TinyMCE editor”) is a new block-based approach to creating content.
Gutenberg is primarily designed to build content blocks easily. Every element in the content is a block, making content manipulation straightforward. Each paragraph is a block, each image is a block, and each button is a block.
This allows for seamless theme creation for websites using content blocks. Instead of relying on visual editors like Elementor or Beaver Builder, Gutenberg supports such layouts natively. This significantly reduces website load times and avoids dependency on bulky plugins.
Gutenberg vs classic editor: pros and cons
Let’s compare Gutenberg with the classic TinyMCE editor.
Pros:
- Gutenberg offers a more visual design background.
- No need to use shortcodes to embed content – a uniform block system is provided.
Cons:
- Some users find writing in Gutenberg inconvenient because each paragraph is a separate block. For long posts, manipulating text can become challenging.
- While Gutenberg’s performance has improved significantly, it may still perform poorly with a large number of posts, which is less likely with the classic editor.
Gutenberg vs page builders: pros and cons
Now let’s compare Gutenberg with page builder plugins:
Pros:
- Gutenberg is a core feature, meaning you don’t have to worry about compatibility issues.
- As a core feature, developers can build Gutenberg support into their plugins, improving compatibility.
- Gutenberg generates cleaner, lighter code. All else being equal, a design created with Gutenberg will usually load faster than the same design built with a page builder.
Cons:
- Gutenberg doesn’t offer the same level of visual editing as a page builder. It is more accessible than the classic editor but still not as seamless as a page builder.
- Page builders still provide more flexible design and layout options.
- Most page builders offer smoother and more flexible drag-and-drop movements.
ACF Flexible Content as an Alternative?
Taking It a Step Further: Advanced Custom Fields with Flexible Content
If you’re looking to build a custom website, thorough preparation is essential. Do you want blocks of text with or without images? Should the images always appear on the left, or would you like the option to alternate? Do you need the ability to feature activities or topics across multiple pages?
When creating a custom WordPress website, focusing on flexibility—whether for now or in the near future—is crucial from the start. A website built with ACF (Advanced Custom Fields) and flexible content provides this capability.
For businesses and organizations requiring a website that seamlessly aligns with their branding while allowing for dynamic content, an ACF-based website is an excellent choice. Building such a website requires considerable time and analysis upfront, but a competent agency will guide the process by asking the right questions.
When to Choose a Page Builder Website
A page builder website is most suitable for businesses and organizations that need a small, fixed-content website. The cost of creating such a site is lower than that of a website built with ACF. However, these websites are often slower compared to ACF-based websites.

Conclusion
If you want to build a custom WordPress website, an ACF website offers more possibilities in terms of both design and content. Opting for flexible content means choosing a website that can meet your expectations both now and in the future.
If you are looking for a small website with fixed content, you can opt for the Gutenberg editor or a page builder.
If simplicity, optimized website performance, and minimal involvement of third-party plugins are your priorities, Gutenberg might be the most optimal choice.
However, we see that Gutenberg currently lacks sufficient features to meet all the advanced requirements of a modern website. Page builders are often much better equipped for these tasks. So, if you want to build a website with complex layouts and more customization, a page builder is worth considering.
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Still need help making your choice? Or haven’t found a solution that fits your needs? Contact us for a no-obligation consultation and assistance in building your new WordPress website.
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