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9 WordPress web design trends in 2022
Are you planning to give your current WordPress site a new look, or are you thinking about building an entirely new WordPress website?
The landscape of web design and development evolves faster than we can imagine. That’s why we’re happy to share the most important web design trends you can incorporate into your WordPress website in 2022.
1. Use of whitespace and minimalism
One of the key trends in web design is the use of whitespace and minimalist themes. Whitespace is essential for drawing the attention of your visitors and highlighting the focal points of your website. This approach was popular in 2021 and will continue to trend in the coming year.
2. Improved content accessibility
As more people with disabilities access the internet, the focus on accessibility is more important than ever. Many rely on screen readers to browse web pages. You can simulate this experience using this Google Chrome extension.
Improving accessibility involves both technical and content adjustments behind the scenes. The growing dependence on the internet for education, healthcare, socialization, shopping, and entertainment only underscores the necessity of more accessible websites.
In Belgium, organizations like Anysurfer, part of Blindenzorg Licht en Liefde vzw (BLL), have been actively promoting accessible internet for years. They provide an extensive checklist for website compliance and award quality labels to websites that meet all criteria.
3. Chatbots and virtual assistants
Chatbots can be programmed to achieve specific goals, handling customer inquiries simultaneously with nearly 100% accuracy.
By integrating a virtual assistant on your website, visitors will see a dialog box where the chatbot can assist them. This reinforces your brand’s perception and should be personalized to reflect your organization’s values.
Popular WordPress plugins for chatbots include WP-Chatbot, Collect.chat, and Gobot.
4. Micro-interactions
Micro-interactions are UX elements like progress bars, icons, and buttons that enhance your website’s appeal and accessibility. They improve user experience and create a more interactive site.

5. Thumb scrolling
Thumb-scrolling is increasingly popular, especially among millennials. Most WordPress themes are designed to be mobile-friendly and optimized for thumb scrolling, offering a seamless experience for visitors.
6.Drag and drop builders
With drag-and-drop builders, users can create stunning pages without any coding knowledge, and this trend will continue to dominate in 2022.
One of the main reasons behind the popularity of drag-and-drop page builders is that you can immediately see how the website will look – the “what you see is what you get” principle.
Here are some of the most popular page builders for WordPress:
Elementor
The leading plugin for building WordPress websites, Elementor’s versatile page-building solution is suitable for both beginners and experts. From a detailed free version to a range of competitively priced paid plans, the best tools include creating marketing pop-ups, desktop and mobile design, and WooCommerce integration.
Divi
Another leading plugin, Divi, offers access to advanced WordPress site features through a subscription, including top themes and additional plugins for email marketing and social networking. The attractive drag-and-drop interface allows for site customization, while advanced editing via coding is also available.
SeedProd
With basic and advanced features, SeedProd offers great control over your website development in a user-friendly, straightforward package. The design interface is similar to other page builders, using a drag-and-drop system where you place elements to create your websites. SeedProd is also an excellent page builder for building your WooCommerce website.
Want to know more? Read our article about the 5 most popular WordPress Page Builders!
7. Voice search will become more common
Voice-activated search is now an integral part of web development. One of the most phenomenal WordPress trends in 2022 is the increased use of voice search.
The latest search assistants like Google Now, Siri (Apple), and Cortana (Microsoft) are already capable of asking in-depth questions, making search queries even more specific.
In the near future, we will increasingly talk to our computers, tablets, and smartphones when searching the internet. Research from Google shows that younger users utilize voice search differently than adults.

Google Mobile Voice Study Infographic
Wouldn’t it be great to use voice-activated functionality on your WordPress site?
Currently, these features are still in their infancy, but you can explore the possibilities and limitations with these two plugins:
This plugin allows you to create your own Siri, Cortana, or Google Now. You can create unlimited voice commands and make your site talk. It is also WooCommerce-friendly, allowing visitors to add products to their cart, perform searches, and execute other actions using their voice.
This plugin adds voice search functionality to any page and search bar, enabling your visitors to dictate their search queries. It is free to use in Chrome browsers and allows your visitors to dictate input fields on your pages.
8.Personalized content based on geographic location and browsing history
Generic content designed to serve everyone is a thing of the past. This highlights the growing importance of displaying products and services tailored to the geographic location and browsing behavior of your visitors.
Personalized content increases the likelihood that your website or webshop will be revisited by the same customer in the future, significantly boosting conversion chances.
If your site includes a member or account-only section, it becomes relatively easy to adapt content based on a user’s profile.
Of course, this principle isn’t relevant for every type of website, and its success often depends on the willingness of users to create an account.
Here are some examples of plugins that allow you to show customized content to different users in WordPress.
These plugins enable you to create custom views, such as custom post types, fields, and taxonomies, and display them dynamically.
OptinMonster
OptinMonster is a conversion optimization tool. With advanced targeting rules, you can display personalized campaigns to your website users. It is a paid tool, and you need at least a Pro or Growth subscription to access all its features. Additionally, you must install the OptinMonster plugin on your WordPress site.
Toolset
Toolset is a suite of plugins that work together to help you build fully customized and dynamic sites.
If-So Dynamic Content
You can also install the If-So Dynamic Content-plug-in. If-So is a simple WordPress plugin that allows you to add or replace website content based on visitor profiles or interactions with the website.
Dynamic content for Elementor
Dynamic content for Elementor extends the basic dynamic site functionality offered by Elementor Pro.
9. Lazy loading and infinite scrolling
Heavy graphical elements and a significant number of plugins can drastically increase your website’s loading time, negatively impacting conversions.

Lazy loading or infinity scrolling has become incredibly popular, and it looks like these trends are here to stay. With infinite scrolling on a long page, more and more content is constantly loaded into memory. This can negatively affect page performance as the browser has much more work to do to display the page.
Lazy loading of content provides a much better browser experience for visitors by only loading the content that needs to be displayed.
If slow loading times are an issue, you should definitely consider installing lazy loading on your website.
Building your WordPress website with Hybrid?
We hope these 9 trends have already inspired you. Of course, you can contact us for a free consultation and assistance in building your new WordPress website.
Don’t hesitate to reach out!
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