5 reasons to renew your website

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5 reasons to renew your website

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When is the right time to renew your website?
Typically, a website is considered outdated after three years. If you feel that your website no longer performs as it used to, it might be time to consider a refresh. While it may not seem essential, here are 5 reasons why taking action is worthwhile.

1. Slow website loading times

The loading speed of your website plays a crucial role in attracting and retaining visitors.

Site speed (and consequently page speed) is one of the most important factors used by Google’s algorithm to rank pages. Additionally, low page speed means search engines can crawl fewer pages, potentially leading to poor indexing.

Page speed is also vital for user experience. Pages with longer load times generally have higher bounce rates and lower average time-on-page. Most importantly, research shows that longer load times negatively impact conversions.

Impact van de laadtijd op conversie

2.The website is not responsive

In today’s mobile-driven world, having a responsive website is a must.

A responsive site adapts to various screen sizes without disrupting the user experience. This means that both a desktop user and an iPhone user have an optimized viewing experience tailored to their device. For example, a mobile user shouldn’t need to zoom in to read the text on the page.

Google prioritizes Mobile First. It’s easy to see why responsive design is critical for achieving a good ranking.

3. High bounce rate

The bounce rate reflects how much visitors interact with your website. A high bounce rate indicates that users didn’t find what they were looking for. The user experience might have been overwhelming, causing them to leave without a positive impression of your site.

4. The website uses Flash

Adobe Flash was trendy about ten years ago. Now, websites avoid it as much as possible. It slows down website load time and hinders overall visitor interaction. iPhones and iPads don’t support Flash, and Flash-based websites are not indexable by search engines.

5. Outdated website design

Keeping up with web design trends can be challenging, but it’s wise to give your website a facelift every two years.

Website design trends come and go, and if you want to stay relevant, you should adopt design trends that help achieve your website goals.

Conclusion

These 5 reasons to update your website are crucial for providing a user-friendly experience. Additionally, giving your business website a timely facelift ensures it remains at the top of visitors’ choices.

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