Using Google Jobs successfully for your recruitment

Blog

Using Google Jobs successfully for your recruitment

SEO
|

Google Jobs is a new recruitment platform by Google

In late June 2017, Google launched its online recruitment platform in the United States, and it has since spread to every continent. Now, it is also available in Belgium.

This new platform offers numerous advantages for both employers and job seekers. Let’s dive into what it is and how you can use it to your advantage.

Google jobs

What is Google Jobs?

The platform aims to connect job seekers and employers more easily and quickly through relevant search results. Vacancies from various job boards and websites are gathered and displayed in one streamlined overview. Google’s goal is clear: to simplify the job search process. Think of it like Google Shopping, but instead of products, you see job listings in the search results. This makes Google Jobs valuable for both companies and people looking for a new opportunity.

What does it mean for employees?

For job seekers, one major advantage is the display of jobs tailored to your preferences as an applicant. With endless filtering options, you’re almost guaranteed to find an ideal match. It’s the perfect way to land your dream job!

What can it mean for employers?

Employers in Belgium also benefit from this platform. Well-written job descriptions perform well in search results, ensuring you don’t lose out on potential candidates. Additionally, since most people use Google when searching for a new job, being present here is a must.

Online recruitment marketing versus Google Jobs

As an employer or recruiter, optimizing your job postings for Google Jobs is essential. This also means you’ll need to engage in SEO and content marketing. However, the benefits you gain are well worth the effort:

  • The current recruitment landscape is dominated by various job boards and LinkedIn. LinkedIn, however, comes with a significant price tag.
  • It helps position job vacancies more effectively.
  • Companies can find suitable candidates for open positions faster.
  • Recruitment costs remain manageable.
  • High-quality structured data contributes to better rankings.
Google jobs

What are the benefits?

Job boards face increased pressure from Google’s e-recruitment platform, but companies can certainly take advantage of it. Here are the key benefits:

  • Increased visibility for your job postings (SEO).
  • The convenience of a single platform: users don’t have to log in and out repeatedly.
  • Job postings via Google Jobs are hard to miss. Job seekers can find you more easily, and your company becomes more visible to potential candidates.

Is your organization ready to leverage this feature? Don’t miss any opportunities and discover what it can do for your company. Alternatively, outsource this aspect of content marketing to a professional team.

How to implement Google Jobs?

To achieve success, it’s crucial to implement it correctly on your website. Here’s a clear step-by-step guide for the setup:

  1. Start with keyword research to connect the right candidates to your job postings. What terms do potential candidates search for when looking for a job? Incorporate these high-volume keywords into your job description to increase visibility.
  2. Create separate job pages. Use a unique page for each job listing.
  3. Focus on the intro of your job description. Only the introduction appears in the search results, so make sure it grabs attention and engages the reader.
  4. Add structured data to clarify the content for search engines.
  5. Include rich snippets from Google Jobs for a more detailed display in search results.

Implementing Google Jobs on your website requires some knowledge of content marketing, SEO, and rich snippets. If this isn’t your expertise, hire a specialist to handle the task, so you can focus on what you do best: running your business.

How to achieve a good ranking?

Ready to set up Google Jobs and ensure your job listings resonate with your target audience? Follow this guide for a successful approach:

  • Use a common job title that aligns with what candidates are searching for.
  • Write a compelling introduction that draws in potential applicants.
  • Ensure the full text is engaging. Use headings, subheadings, and bullet points to make it easy to read.
  • Specify the location for the position.
  • Optionally, include the salary for greater transparency.
  • Vary your keywords throughout the description to increase relevance.

Would you like to know if your job postings are optimized for Google Jobs? Or do you need help refining your website? Let us conduct a check and guide you toward success in online recruitment!

Google jobs