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10 essential tools for online marketers
As a T-shaped marketer, you possess extensive knowledge and experience.
With your expertise, you can achieve strong online results and conversions. However, you can’t do it without software and online programs that help carry or even take over part of your workload. In this article, we’re sharing 10 essential tools for online marketers that support your daily communication activities and analyses, whether for yourself or your client.
Why do you need tools?
Online marketing is a vast field. There are so many possibilities that, as a (T-shaped) marketer, it’s sometimes hard to see the forest for the trees and keep your results consistent across all channels. Many of the tools discussed here are a real asset. They not only save you time but also bring to light hidden optimizations. This gives you the confidence to make the right decisions and elevate your results to new heights.
Most tools listed here are paid, but for the reasons mentioned above, they are well worth the investment. Moreover, most tools offer a free trial period, allowing you to test whether they meet your expectations.
Are you a T-shaped marketer?
T-shape is a frequently used metaphor to describe both broad (horizontal axis) and deep (vertical axis) knowledge a person has. A T-shaped marketer is a marketing specialist with broad foundational knowledge across all aspects of marketing and deep expertise in one or more domains. The broad T-shaped marketer differs from a specialist, who only has superficial knowledge of other marketing domains. Without this broader perspective, it becomes challenging to identify high-level connections that lead to overall better performance.
Want to know more about the advantages of a T-shaped marketer? In this blog article, we highlight the traits of this profile.
Our favorite tools for online marketers
We’ve compiled a selection of 10 tools we enjoy using. Of course, this list is not exhaustive. Many other tools for online marketers are available that you can use as a T-shaped marketer.
1. Mailchimp
Mailchimp is a well-known email marketing service. It has grown into one of the most widely used tools globally, with over 20 million users. Mailchimp has a free basic version and is user-friendly. It is undoubtedly one of the best tools for online and T-shaped marketers.
2. Unbounce
The software company Unbounce offers a user-friendly tool with a drag-and-drop interface, allowing you to easily build landing pages for websites. Unbounce helps convert your website visitors into customers. The platform provides a solution for creating landing pages without needing development knowledge. A free trial is available (14 days), but using Unbounce effectively will cost at least €65 per month.
3. Optmyzr
Optmyzr offers a tool that allows you to manage and analyze all your paid online ads (PPC campaigns) in one go, saving you a lot of time. The tool also analyzes your results and provides tips for optimizing your campaigns. Using Optmyzr will set you back nearly €500 per month.
4. Ahrefs
If you’re focused on SEO as a T-shaped marketer, Ahrefs is a must. Ahrefs is a tool to measure, analyze, and optimize your organic results. It also supports all SEO factors, such as keyword research, link building, and content marketing. Prices start at approximately €70 per month.
5. Hubspot
Hubspot is a CRM tool available in various versions, such as sales, marketing, CRM, CMS, and service. Hubspot allows you to manage leads, generate sales, provide after-sales service, and perform other customer-focused actions from one central platform. Prices for Hubspot start at €41 per month.
6. Zapier
Zapier enables you to manage various online applications and social media channels. The tool also allows for automating campaigns and other online activities. Zapier has a free basic version, with paid plans starting at €20 per month (Starter).
7. Hotjar
Hotjar is best known for its heatmaps. This tool helps improve your website’s CRO (conversion). Hotjar provides technical and content-related insights into how visitors experience your website through maps (click, scroll, heat, etc.), polls, surveys, and more. A relatively extensive free version is available, along with paid packages starting at €99 per month.
8. Google Data Studio
Google Data Studio, offered by the search engine giant, helps you better understand your data. It combines data from various (ad) sources into clear reports on a single platform. Google Data Studio is free to use, though some plugins for visualizing data (e.g., Supermetrics) may come with a cost.
9. Loomly
Loomly is a tool for planning and managing your social media activities. Its core feature is a calendar for creating and scheduling content for platforms like Facebook, Twitter, Instagram, and Pinterest. Loomly also provides tips for optimizing and automating posts. A basic subscription costs €20 per month.
10. Channable
Channable offers solutions for feed management and SEA automation. The tool provides numerous features for optimizing your data flow, such as product listings, APIs, text ads, analytics connections, and more. Channable is often used by e-commerce companies operating globally and across multiple languages. A starter package costs €99 per month.
Which tools for online marketers will you choose for your campaigns and analyses?
The above list includes tools we love to use at Hybrid. Explore these customer cases to see how these tools have added value for online marketers.
Of course, our recommendations are just a few of the many tools available on the market for online marketers.
As a T-shaped marketer, it’s essential to choose tools that fit your actual needs and your client’s expectations. Ask yourself these questions:
- Is the need for a supporting tool temporary? Or will I use the tool for future projects and clients?
- Which tool will truly save me time? Time is money! How much time will tool X free up?
- Are the tool’s costs proportionate to its benefits for me as an online marketer and for my client?
Need advice on choosing the right tools for online marketing or want to know how to use them effectively to maximize your results? Let us help!
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