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10 golden tips for more online return
For the third time, Hybrid organized a Knowledge Night, an evening filled with concrete tips and insights for achieving greater online returns. We combined our expertise and the insights gained from our Performance Audits to create a valuable experience.
The presentation was led by Alexander (Performance Marketer) and Diego (Head of Performance), who seamlessly alternated during the event. The audience also contributed by participating in an interactive quiz, with instant results displayed. These results immediately confirmed that many misconceptions still exist within the field of online marketing.
Strategy & Objectives
- Incomplete or missing KPI framework
Many businesses fail to define clear KPIs, leading to misaligned strategies. - Incorrectly configured tracking
Without proper tracking, campaign performance cannot be accurately measured. - Lack of conversion values for MQL and SQL
This makes it impossible to measure ROI correctly.
Paid Advertising
- Imbalance between conversion and awareness campaigns
A lack of focus often leads to inefficient ad spending. - Advertising too broadly on Google Ads and Facebook
Narrow targeting is essential to reach the right audience. - Non-optimal structure in paid campaigns
Poorly organized campaigns can result in overspending for minimal results.
Want to get more from your Google Ads campaigns? Discover our 13 tips here.
Search Engine Optimization (SEO)
- Absence of a thoughtful SEO strategy
SEO often lacks clear objectives and implementation. - Misjudgment of on-page vs. off-page SEO importance
Both aspects are crucial for overall performance. - Slow page speed
This negatively impacts user experience and search rankings. - Neglecting linkbuilding
Building authority through backlinks is essential for improving search rankings.
Curious about common SEO pitfalls? Read about 12 SEO misconceptions here.
Conversion Rate Optimization (CRO)
- Bonus: Investing too early or too late in CRO
Timing is everything when optimizing your conversion rates.
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