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How growth is possible during the pandemic: online expert agency Hybrid supports the shift to online opportunities
After months of quarantine and restrictions, the impact of Covid-19 is becoming increasingly evident, both socially and economically. However, the pandemic has also driven entrepreneurs to think creatively and shift their focus. Hybrid, the Antwerp-based online expert agency, has observed a marked increase in the adoption of online marketing and digitalization, affecting both B2C and B2B sectors. This trend, previously visible, has accelerated significantly due to Covid-19, leading to impactful growth in clients and projects for Hybrid, which is actively recruiting to meet this demand.
Bart De Ceulaer, partner at Hybrid, highlights the shift from traditional marketing to digital marketing in retail and ‘traditional’ B2B and B2C sectors:
“Physical channels are partially restricted, and traditional marketing budgets are under pressure. Whether it’s maintaining customer relationships, handling reservations, or generating sales leads, online channels have gained significant importance for both consumers and businesses over the past few months. This has resulted in a notable increase in both clients and projects, requiring us to expand our workforce.”
“In the last three months, we’ve launched collaborations with companies across diverse sectors. In retail and B2C, we began working with Java, Twice as Nice, Pharmazone, and the Revor Group,” Bart explains. “Additionally, our existing partnerships with Maxi Zoo and AVA were further strengthened, emphasizing the importance of online presence for these omnichannel players. In B2B, we onboarded clients such as LivingComfortable.be, CC4ALL, Smartbox Group/Bongo, and EVIP. We also welcomed OZ and insulation specialist Duurzaam Vlaanderen to our portfolio.”
Hybrid focuses on providing support in digital marketing to fully harness online opportunities in retail and e-commerce. Through a results-oriented audit, Hybrid quickly identifies where opportunities exist. The innovative Team as a Service (TaaS) solution then puts these opportunities into action. By either supporting or complementing existing teams, Hybrid eliminates the financial risks often associated with recruitment. By targeting diverse sectors and sizes, including retailers, Home & Deco, and B2B, Hybrid aims to help businesses seize opportunities where they matter most.
These businesses share a common goal: maximizing the online opportunities currently available. Hybrid’s TaaS solution propels SMEs forward in their digital marketing efforts. To optimize this service, Hybrid has hired three additional online marketers over the past few months and continues to seek new team members for both marketing and leadership roles.
“Hybrid remains committed to its mission: recruiting young talent and ensuring the growth and development of all employees,” explains Bart De Ceulaer. “The difference in online marketing comes from people, not tools. We understand that online isn’t a magic solution that can completely offset the impact of Covid-19. But if we can create extra breathing room for SMEs… then we’re proud to do our part digitally.”
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