Intern becomes t-shaped marketer: dream or reality?

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Intern becomes t-shaped marketer: dream or reality?

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The intern who quickly rises to a key role within the company… it sounds like a plot straight out of the movie The Intern with Robert De Niro. But is such a scenario only possible on a Hollywood set? Thankfully, no. At Hybrid, interns are guided and mentored with the goal of becoming full-fledged T-shaped marketers.

“The variety and speed of learning were key factors for me when choosing Hybrid as my internship. Hybrid assembles teams of experts in different knowledge domains. I had the opportunity to work on various projects and deepen my knowledge in every area of online marketing.” – Benjamin

T-shaped model: the principle

The T-shaped model means that a marketer has a broad foundational knowledge of all aspects of marketing (the horizontal bar of the T). Additionally, that same marketer develops in-depth expertise in one or a few areas (the vertical bar of the T). In the rapidly changing and complex digital world, it’s simply impossible to be an expert in every field.

“During my internship at Hybrid, I got to explore different online marketing domains. You need a basic understanding of the various domains. Numbers are my thing, so I chose Paid & Data as my specialization.” – Alexander

The T-shaped marketer differs from a pure specialist, who often finds it harder to connect the dots between various fields.

The learning path at Hybrid

Do interns at Hybrid make coffee in the mornings? No! At Hybrid, every intern is treated as young talent and guided according to the T-shaped model. Interns receive training in every individual marketing area (broad knowledge) without losing sight of the bigger picture (connections).

In addition, they choose one or more specialties (deep knowledge) based on their ambitions and interests. Interns can specialize in the following seven skills:

  • Email
  • Data
  • SEO
  • Paid
  • Social
  • Content
  • Tech

“A few months ago, I started as an intern at Hybrid. I got the chance to explore each area of expertise within online marketing. I’m currently following an IBO (Individual Professional Training) to further master the craft and gain the necessary experience. During this program, I can discover my strengths and interests at my own pace.” – Jolien

The benefits of the T-shaped model

The T-shaped model offers several advantages:

  • More holistic working methods
  • Greater innovation
  • Increased focus on overall goals
  • Enhanced collaboration
  • More personal challenges

What I truly appreciate about the Hybrid team is that there are other marketers with different specializations alongside me. This way, we challenge each other daily to bring out the best in ourselves.” – Alexander

Read more about it in our blog post: T-shape: broad and deep knowledge to see the forest for the trees.

Interested in doing an internship at Hybrid? Don’t hesitate to contact us!