Marketing automation: what is the added value?

Blog

Marketing automation: what is the added value?

Does your company already have a marketing automation platform? Is it being fully utilized? Below are 5 reasons why investing in Marketing Automation is worth it.

1. Marketing automation saves time

What used to take days can now be accomplished in hours, and what used to take hours can now be done in minutes. The modern toolset ensures that marketers spend less time on repetitive tasks, allowing the focus to shift back to creative, strategic problem-solving.

2. Budget optimization

Automating recurring marketing tasks frees up time and budget, enabling a focus on creativity, team expansion/growth, higher ad budgets, etc. What does this boil down to? Automation almost guarantees a positive ROI.

3. Scalability of marketing automation

Choosing the right tools is crucial. With the right tool, you can multiply your target audience by 5, 10, or even 100 times without any structural investment.

Is marketing automation only applicable to email?

Email marketing is undoubtedly one of the best-performing marketing channels and one of the easiest to automate. But other channels such as social media, lead generation, management activities, landing pages, etc., can also be integrated into an automated process.

Is this the same as spam?

When we talk about spam, we’re referring to irrelevant communication to your audience. Marketing automation, on the other hand, ensures that you deliver relevant content to your audience, based on their data, interests, and even how they found your business. Automation gives you the ability to engage in dialogue with your potential customers while guiding them step-by-step through your customer lifecycle.

4. Strengthen the partnership between sales and marketing

Well-set-up automation processes lead to more prospects, and more prospects mean more potential leads. Logically, more leads result in more deals, and more deals lead to a happy sales team and management. After-sales automation can further assist through cross-sell and upsell offers, guiding customers through a continued partnership with your company.

5. Clear accountability for marketing & sales teams

Marketing automation makes it clear where any bottlenecks in your sales funnel are located, thanks to clearly mapped-out processes and high-level reporting capabilities of your pipeline.

For any company, it is crucial to have a good understanding of which marketing efforts are working and which are not. Marketing automation makes this possible.