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Subaru Puts Hybrid in Its Driver’s Seat
Subaru has been a car manufacturer for over sixty years and has been active in the Benelux for more than 40 years. The brand is part of the global Subaru Corporation, a company involved not only in car production but also in manufacturing airplanes, public transport vehicles like trains, and industrial products. In short, Subaru is not just a brand—it’s a world-class brand!
To guide consumers in the Benelux in their search for a new vehicle, Subaru is further investing in digital marketing. This approach is logical, as the automotive sector’s buyer journey increasingly shifts towards an online journey.
After a successful three-month test yielding convincing results, Subaru has chosen Hybrid as its digital partner. Together with Subaru Benelux’s team, Hybrid will focus on increasing showroom traffic and generating more test drive requests. In addition to optimizing this acquisition process, a lead nurture strategy is being rolled out. After all, purchasing a car isn’t an overnight decision, nor is it a frequent one.
This partnership marks another exciting addition to Hybrid’s portfolio. Today, Hybrid supports 52 clients in the TaaS model, including Baloise, AVA, Maxi Zoo, Gamma, Twice as Nice, Experience Antwerp, M-Design, Engels, Concertgebouw Brugge, USG People, Java Coffee, IKO, X2O, and many others.
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