What does your website visitor really think? Discover it with Hotjar!

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What does your website visitor really think? Discover it with Hotjar!

Analysis
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Measuring is knowing. As a marketer, you are undoubtedly constantly working with metrics like visitor numbers, most visited pages, average session duration, and, the holy grail, conversions. Much of this data likely comes from Google Analytics—a handy tool that provides a wealth of valuable insights.

But what if you want to look beyond this high-level, generic data? What if you truly want to get inside the mind of a specific visitor to understand why they do or don’t take a particular action? Hotjar is a tool that allows you to analyze this specific visitor behavior in detail.

What can Hotjar do?

Hotjar focuses on visitor behavior and collects feedback using various techniques such as heatmaps, surveys, and session recordings. While the data itself isn’t new, it is innovative to have all of it gathered in one tool. Hotjar provides a clear picture of how your user experiences your website and how they respond to certain web pages.

Hotjar can perfectly complement other analytics tools like Google Analytics. It answers the “why” question, not just the “what.”

Four strong reasons to use Hotjar

1. Simple implementation

Hotjar is suitable for startups, SMEs, and large companies alike. The tool is also very easy to implement and complies with GDPR regulations.

The Hotjar Basic plan is free, but you can also opt for paid subscriptions starting at €29 per month (for startups) up to plans exceeding €900 per month. Pricing depends on the number of page views per day.

2. Fast and effective

Hotjar is user-friendly. With tools like heatmaps, user recordings, user polls, and surveys, marketers can easily access a wealth of aggregated data. No need to manage multiple tools across different locations—Hotjar provides a single dashboard with all the data you need.

3. Identify strengths and weaknesses of your pages at a glance

Did Google Analytics show that a particular page has a high bounce rate? That’s useful information, but what you really want to know is why.

Hotjar uncovers the reasons for such behavior using heatmaps and user recordings. Heatmaps show where users scroll or click most frequently, revealing which buttons, fields, and topics generate high or low interaction.

For example, if users enter a discount code, validate it, but still fail to complete their purchase, this might indicate that the discount isn’t displayed clearly enough.

User recordings are anonymous recordings of a user’s session, helping you discover the process visitors follow on your website and identify any obstacles or hesitations they encounter.

4. Gather feedback from your visitors

Hotjar lets you ask visitors for their opinion on specific pages in various ways:

  • On-page polls: Pose short questions to understand why visitors don’t purchase, why they leave, etc.
  • Incoming feedback: Using emojis and optional comments, visitors can highlight what they like or dislike about your website.
  • Surveys: Particularly useful for gathering insights after a visitor has completed an action, such as making a purchase.

Need more information or help implementing Hotjar? Our data and conversion specialists are ready to assist!